Promote the orderly development of social e-commerce standards (polyprism)

  Ziming

  "People's Daily" (May 28, 2021 17th edition)

  Social e-commerce has unique advantages such as experiential purchase, active sharing by users, and rich sales scenarios. It has been welcomed by many consumers and has entered the fast lane of development in recent years.

  To standardize social e-commerce platforms, it is necessary to use the joint efforts of all walks of life to work together to plug loopholes, make up for shortcomings, and promote the orderly and healthy development of the industry.

  Nowadays, many people probably have this kind of experience. There are always a few friends who are micro-businessmen in the circle of friends. Various beauty and daily product information are often screened; in social software, friends often send links, " Everyone help me make a single order."

Relying on a variety of social software shopping has become a new way of consumption. Many consumers browse Moments, short videos, etc., while placing orders on the recommendation of friends, anchors, and bloggers.

  Social e-commerce is based on a network of interpersonal relationships and uses various tools such as Internet social networking and content sharing to engage in business activities of commodity transactions or service provision. It is one of the important manifestations of new e-commerce.

Unlike traditional e-commerce, which uses "goods" as the link and network platform as its operating channel, social e-commerce uses "people" as the link, uses Internet social tools, and uses interpersonal networks as channels to conduct commodity transactions or provide services.

  Social e-commerce has unique advantages such as experiential purchase, active sharing by users, and rich sales scenarios. It has been welcomed by many consumers and has entered the fast lane of development in recent years.

The "2020 China Social E-commerce Consumer Shopping Behavior Research Report" shows that the compound annual growth rate of my country's social e-commerce market will exceed 60% in 2020, and the overall sales are estimated to reach 3.7 trillion yuan.

  Behind the vigorous development, social e-commerce has also encountered some problems. Consumers' legitimate rights and interests have been violated from time to time, which has a certain impact on the image of the industry and the market ecology.

There are two main types of these problems. One is that product quality and after-sales service are not satisfactory, and the other is that some poorly developed social e-commerce companies tend to fall into the wrong path of MLM.

  "There is no rule, no radius." It is urgent to regulate social e-commerce platforms.

On May 1 this year, the "Internet Transaction Supervision and Management Measures" were formally implemented. One of the highlights is that new business formats such as social e-commerce and live broadcast delivery are clearly included in the scope of online transaction supervision.

Relevant regulations will help create a more comfortable and assured online consumption environment for the majority of social e-commerce users.

  To prevent social e-commerce from reading the wrong scriptures and taking the wrong path, it is not enough to rely on the self-management of the platform.

Regulating social e-commerce platforms requires the joint efforts of all parties to coordinate and co-govern, multi-pronged approaches to plug loopholes, make up for shortcomings, keep the bottom line of the industry, and promote the orderly and healthy development of the industry.

  Improve legislation and regulations, and strengthen supervision and law enforcement.

It is necessary to fully implement the promulgated "E-commerce Law" and "Internet Transaction Supervision and Management Measures" and other laws and policies, continue to promote the further improvement of other relevant laws and regulations, and escort the standardized operation and innovative development of social e-commerce.

The intensity of supervision and law enforcement should also be further strengthened.

In addition to strengthening regular supervision and law enforcement and launching administrative penalties, market supervision and other departments should also strictly monitor and manage illegal acts from the source, establish a supervision system covering the whole process of pre-sales, in-sales, and after-sales, and rectify market chaos with strong supervision , To effectively purify the market ecology.

  Industry self-discipline and platform autonomy must "go hand in hand."

Relevant industry associations shall formulate, promulgate and implement relevant product and service industry standards in a timely manner to provide guarantees for the healthy, compliant, and safe operation of platform companies, and provide a basis for local regulatory authorities to supervise and enforce laws.

Social e-commerce platforms should also take responsibility and resolutely deal with violations of laws and regulations on the platform.

Operators on the platform should abandon the short-term thinking of making quick money by relying on "one-off sale", abide by the business standards of honesty, trustworthiness, and customer first, and win the favor of more consumers with high-quality products and excellent services.

  To achieve the healthy development of the social e-commerce industry, it is inseparable from law enforcement agencies, market players and various social forces to build a consensus on governance, and achieve comprehensive and effective supervision and scientific guidance of social e-commerce.

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