Officials: Offers revitalize retail trade

Clothes, shoes, and electronics attract shoppers on the first day of the "big sale"

• Stores saw a massive sale of clothing and footwear.

  Photography: Ahmed Arditi

• Keeping up with payroll cuts invigorated your shopping.

  Photography: Ahmed Arditi

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Yesterday, shopping centers witnessed high rates of consumer turnout, to take advantage of the sale offers during the "3 Days of Big Sale" event, organized by the Dubai Festivals and Retail Corporation, with the participation of more than 1500 stores and 500 brands, with discounts of up to 90%.

Officials in shopping centers and retail trade indicated to "Emirates Today" that the event of "3 days of major discounts" has witnessed positive effects since its inception, with the remarkable turnout on stores, pointing out that the event revives the retail sector in general, especially while keeping pace with Weekend and payroll event.

In turn, consumers reported that the discount offers motivated them to buy gifts for their families, with the approaching summer holidays and travel to their countries.

And a field tour of "Emirates Today" monitored a number of shopping centers in Dubai, focusing the largest shares of consumer demand on ready-to-wear stores of all kinds, followed by electronic devices, then shoes and leather bags.

In detail, the consumer, Karim Abdel Halim, said that "the major discounts allowed a great variety of discounts, and that during the first day of the discounts, he preferred to focus on buying gifts of clothes, with the presence of expanded offers for discounts in clothing stores."

The consumer, Samira Hassan, indicated that she "bought multiple gifts from the big discounts, while keeping up with the discounts for the period leading up to her summer vacation and traveling to her country, which made her buy clothes for children and women for her family, in addition to some gifts from electronic devices."

The consumer, Mona Hussam, added that she “preferred to buy gifts of clothes and shoes, in addition to electronic video games, with extensive sales in the event (3 days of major discounts).” I contributed to making the shopping easier.

The consumer, Yasser Abdel Hamid, pointed out that "the expansion of stores in sales during an event (3 days of major discounts), especially in the clothing and shoes sector, motivated him to buy during the first day of the event."

In turn, the Chairman of the Dubai Shopping Centers Group, the head of the “Al Reef Mall” and “Burjuman” centers, Majid Saif Al Ghurair, said that “the event (3 days of major discounts) has witnessed since its inception high turnout rates and noticeably at shopping centers, which indicates The event will contribute positively to reviving the shopping and retail sector, especially with keeping pace with the weekend cuts, which will contribute to attracting many dealers, in addition to tourists in the country.

He pointed out that «the event includes the participation of a large number of stores, in addition to choosing a very good date for the sales, in line with the date of delivery of the salaries of the employees, among the positive things that support the momentum of activity in shopping centers during the period of the event, especially as it is limited to a period of three days only» .

Malls

For her part, Director of Public Relations and Corporate Communications at Mercato and Town Center Jumeirah, Nasreen Boustany, said that “(3 days of major discounts) of activities that raise the momentum of demand in shopping centers, and are positively reflected on the activities of stores, restaurants and areas Entertainment in the centers », pointing out that« the event has attracted a large number of shoppers since its inception, to take advantage of the variety of offers on offer and expand the rates of discounts.

She added that «the demand for shopping centers, came to great proportions on the stores of ready-made clothes, perfumes, electronic devices, and shoes, especially with the keenness of a large number of consumers to buy gifts for summer holidays from the offers of discounts».

In turn, the spokesperson for the centers of the “Aswaaq” group, affiliated with the “Dubai Government Investments”, Abdul Hamid Al-Khashabi, said that “(major discounts) are events that have significant positive repercussions on the revitalization of the retail sector in general, as retail stores of all kinds benefit From the momentum of demand for buying from commercial malls and outlets during that period.

He explained that “(the event) came at an important time to restore activity to the retail sector, after the lull in the sector, following the Eid Al-Fitr holiday, in addition to keeping up with the offers of discounts for the weekend and the date of handing over employees’ salaries, among the positive things that supported the growth of turnout. ” On discounts offers ».

• Offers incentivized consumers to buy gifts as the summer holidays approach.

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