The SNSs widely used in Japan, "Instagram" and "Facebook," will introduce a function that does not display the number of "likes" that indicate sympathy from other users.
This is because so-called “like fatigue” has spread among users, and it means that it will be introduced not only in Japan but also in the world.
Facebook, a major IT company, has a function that does not display the number of "likes" that indicate sympathy from other users for posted photos and videos on "Instagram" of the SNS that it operates. Introduced from the day.
▽ You can set the number of "Like" for your own posts so that
other users
cannot see it, and
▽ Make the number of "Like" for other users' posts invisible. It means that you can also do it.
There are 33 million Instagram users in Japan, but they post to get a lot of likes and feel uneasy about the small number of likes, so-called. In response to the spread of “like fatigue”, we will introduce this function not only in Japan but also in other countries around the world.
In addition, the SNS "Facebook", which has 26 million users in Japan, will introduce the same function within a few weeks.
At an online press conference, Executive Officer Yasushi Kobori of Facebook Japan said, "We would like to provide users with many options so that they can have a better experience on the app."