In the management policy for the next three years announced on the 26th, the Sony Group will strengthen the content business such as games and animation, and will strengthen the individual customer base such as paying members of games, which is a stable source of revenue. He announced that he would actively invest to expand to 1 billion people.

At a press conference on the 26th, Sony Group President Kenichiro Yoshida clarified the management policy for the three years from this year.



Among them, it is said that it will further strengthen the content business such as games such as "PlayStation" and animation such as "Kimetsu no Yaiba".



On top of that, we will set up an investment limit of 2 trillion yen and will prioritize investment in the fields of business related to expansion of individual customer base, intellectual property rights, and technology.



Of these, individual customers, such as paying game members, currently amount to 160 million and are a stable source of revenue.



The Sony Group has already decided to acquire the anime distribution business, which has about 90 million members, and aims to expand its customer base to 1 billion in the future.



In addition, we are planning to utilize our strengths in image sensor technology in the fields of EV = electric vehicles, which are expected to grow, and IoT, which connects everything to the Internet.



President Yoshida said, "The purpose of the Sony Group is to fill the world with excitement. We have strengths in content and would like to cooperate with partner companies."