Do not use strict management of off-campus training as "air conditioning"
She Ying
The supervision of off-campus training institutions is by no means a special rectification on a whim, but a direction and rules for the industry.
Off-campus training institutions must understand that only by getting rid of stubborn diseases such as price wars and false propaganda can they develop healthily and truly become a useful supplement to school education.
Off-campus training institutions have recently been flustered.
Recently, the 19th meeting of the Central Committee for Comprehensive Deepening Reform deliberated and approved the "Opinions on Further Reducing the Burden of Compulsory Education Students’ Work and Off-campus Training", pointing out the disorderly development of off-campus training institutions and the phenomenon of “reducing the burden within the school and increasing the burden outside the school” prominent.
The meeting also clearly stated that it is strictly forbidden to arbitrarily capitalize the operation of off-campus training institutions, and that the conscience industry cannot be turned into a profit-seeking industry.
Tiao Tiao talked about the heart of the parents, and also hit the "seven inches" of the off-campus training institution.
However, there are still some organizations that are lucky, and some parents speculate whether it will be "big thunder and little rain" and be strictly controlled as an "air conditioner" with only air blowing and no movement?
This fluke and hesitation can be put away.
The supervision of off-campus training institutions is by no means a special rectification on a whim, but a direction and rules for the industry.
Off-campus training institutions must understand that the period of barbaric growth in the industry has passed, and the next step will be the growth period of standardized development.
As early as 2018, the third meeting of the Central Comprehensive Deepening Reform Committee reviewed and approved the "Opinions on Regulating the Development of Off-campus Training Institutions", and proposed that the establishment and improvement of the supervision mechanism of off-campus training institutions should focus on establishing a standardized and orderly off-campus training institution. Long-term mechanism for development.
Since 2018, multiple departments have jointly carried out special rectification of off-campus training institutions.
After the outbreak of the new crown pneumonia, online training institutions expanded rapidly under the impetus of capital.
According to the data from the enterprise search, there are currently about 454,000 education and training-related enterprises in my country, and 82,500 new ones were registered last year alone, the highest in the past 10 years.
It is no exaggeration to say that every training institution is "raised" with parents' wallets.
However, what they return to their students and parents is increasingly serious anxiety trafficking, increasingly elevated learning content, and increasingly blatant false propaganda.
The problems continue to be banned, and the trend is getting worse, so that the topic of off-campus training institutions during the National Two Sessions this year has attracted much attention.
Comparing the spirit of the two meetings of the Central Deep Reform Commission, we can see that the focus of rectifying off-campus training institutions has been adjusted to internal and external linkages.
In particular, this meeting “severely investigate and deal with institutions that have problems such as non-qualification, chaotic management, taking advantage of money, false propaganda, and collusion with schools for profit, etc.”, “the fundamental policy is to comprehensively improve the quality of school teaching”, “all Party committees and governments at all levels should strengthen the main responsibilities. It is obvious that the words are more important, the problems are more thorough, and the measures proposed are more systematic.
A set of combined punches is expected to change the status quo of "reducing the burden on campus and increasing the burden outside the school.
The future development of the off-campus training market requires not only to understand the new formulation, but also to pay attention to the new measures.
On the same day of the meeting of the Central Deep Reform Commission, Beijing issued the "Beijing Municipal Disciplinary Off-campus Training Institutions Pre-charge Management Measures (for Trial Implementation)", which clearly requires pre-charge institutions to adopt bank depository models to carry out fund supervision and deposit funds. The appropriation must be synchronized with the teaching schedule and in the same proportion.
This obviously helps prevent training institutions from running out of cash, and to a certain extent restricts training institutions from embezzling tuition fees for disorderly expansion.
The industry generally believes that this idea can become a model and be promoted throughout the country.
Prior to this, the Market Supervision Bureau of Beijing’s Haidian District also issued the "Reminder on Key Contents of Advertisements in the Education and Training Industry", which strictly restricted the placement of industry advertisements.
The General Administration of Market Supervision and the market supervision departments in Beijing, Chongqing and other places have repeatedly penalized off-campus training institutions, so that the whole society has received the message of "moving true".
Rectifying the chaos in the industry will undoubtedly benefit the long-term development of the industry.
In recent years, in order to make the indicators that capital values such as the number of users and repurchase rate look better, training institutions have also been "involved."
For example, in 2020, the proportion of marketing expenditures of training institutions in revenues is generally in the range of 30% to 50%, and this proportion of individual institutions is as high as 81.6%. The revenue and expenditure are so deformed. How can enterprises talk about development?
Only by getting rid of stubborn diseases such as price wars and false propaganda can off-campus training institutions develop healthily and truly become a useful supplement to school education.
The education industry must cultivate the hope of millions of households in the future, and must not let capital determine what and how children learn.