Chinanews.com, Guangzhou, May 25th, title: Taiwanese businessmen in Guangdong keep pace with the pace of industrial development

  China News Service reporter Guo Jun

  "The epidemic started to be busy last year and it has not stopped. Many employees are working overtime this year during the Chinese New Year and the May Day holiday. Everyone is working hard. We hope to give everyone a long holiday during the Mid-Autumn Festival." Guangzhou Mingyi Electronics Deng Gaorong, chairman of the Machinery Co., Ltd. (hereinafter referred to as "Mingyi Electronics"), said in an interview with a reporter from China News Agency recently.

  Mingyi Electronics is a Taiwanese-funded enterprise in Guangzhou specializing in the development and manufacturing of semiconductor and high-end circuit board electroplating equipment. 60% of its products are exported.

The factory covers an area of ​​20,000 square meters, with an investment of 10 million U.S. dollars, and currently employs more than 300 people.

  In the tidy and spacious production workshop of the enterprise, we can see that the staff are busy producing, testing, and debugging equipment.

Deng Gaorong told reporters that in recent years, with the rapid development of the automotive industry and the 5G communication industry, the market’s demand for high-end circuit board upgrades has continued to grow, and Mingyi Electronics’ orders for providing copper process equipment for circuit boards and semiconductors have continued to increase. It was during the outbreak of the new crown pneumonia epidemic, and it was not too affected.

The staff in the production workshop of Guangzhou Mingyi Electronic Machinery Co., Ltd. are operating the equipment.

Photo by Chen Chuhong

  According to reports, after the outbreak of the new crown pneumonia epidemic last year, relevant departments of Guangzhou City actively provided epidemic prevention materials and handled a series of measures such as delaying payment of social insurance premiums for enterprises, which provided great help to enterprises.

  "Now the entire industry environment is developing towards high-end technology, and the requirements are getting higher and higher. National policies are also moving in this direction. Our market can be said to have doubled growth. It happens that we have mature technology reserves in this area. It is in line with the current development situation, so our order situation is very optimistic, and it should continue to grow in the next 3-5 years." Deng Gaorong said.

  The reporter learned that in the early years when he assisted Taiwan's Volkswagen Computer to set up a production base in Guangzhou and served as a company executive, Deng Gaorong and his partners established this circuit board equipment factory in Guangzhou in 1995 because of the huge potential of the mainland market. And hire professional managers to manage.

However, the initial operating performance of the company fell short of expectations, and it fell into a predicament of a loss of more than 80 million yuan.

In desperation, he chose to personally take over the reorganization in 2001.

  "At that time, the shareholders all ran away, and my wife strongly opposed me to take over the factory, but I couldn't swallow this breath myself. I felt that from the time I was out of society until then, it has been smooth and smooth. I have never lost. I will spend my life and do not want to leave regrets." Deng Gaorong said. "At that time, I thought that I could manage a large factory with more than 4,700 people very well. Now a factory with 300 people should be a piece of cake. It turned out that the actual situation was not as easy as imagined."

Deng Gaorong, chairman of Guangzhou Mingyi Electronic Machinery Co., Ltd., is introducing the equipment functions in the factory to reporters.

Photo by Chen Chuhong

  Despite the hard work, Deng Gaorong always has a conviction in his heart. He believes that with the continuous development and growth of the mainland economy, the industry in which the company is located has become more and more developed, and this corporate crisis may not be a turning point.

  This crisis also gave him a deeper understanding of business management.

In order to lead the company back on track, he went to Tsinghua University and Peking University to study MBA and DBA courses, and his research topics focused on the development of his company to find answers.

With a background in chemical engineering, he chose to lead the enterprise with the mindset of customers, thinking about the development of the enterprise driven by the application-side demand.

  "A dozen years ago, my doctoral thesis defined that this industry exists. HMI (High Density Interconnect Circuit Board) is moving closer to semiconductors. Our analysis report at that time has already been analyzed. So we spent a lot of money here. Thanks to our perseverance and hard work, we are at the forefront of the industry’s technology.” Deng Gaorong said, “We only work in the high-end market. At present, about 19 of the top 50 companies in the circuit board industry are our customers. Flexible circuit board equipment The hardest thing to do. After we did it, the market share reached the highest 48%."

  Deng Gaorong believes that innovation is the most important factor in maintaining the life of an enterprise.

As a national high-tech enterprise, Mingyi Electronics attaches great importance to R&D and innovation.

Among more than 300 employees, R&D personnel account for more than 40. In recent years, R&D investment has been increasing. The company has more than 40 patents. It is precisely because of its independent intellectual property rights that Mingyi Electronics rarely experiences the pain of technology "stuck neck".

  With perseverance and dedication, Deng Gaorong took Mingyi Electronics out of the mud in 10 years, and achieved profitability in the next 3 years. Along the way, the company has shown a good momentum of vigorous development today, which reflects an entrepreneur’s commitment to the industry. A keen insight and precise grasp of development trends.

  Having come to the mainland to invest and start a business for more than 30 years, Deng Gaorong always believes that his stage is on the mainland.

He said: "From the world factory to the world market, the requirements for manufacturing in China are getting higher and higher. Ming Yi Electronics keeps up with the development of the situation and plans to further increase investment and expand production capacity in the mainland." (End)