In order to reduce the disposable plastic containers, the "reuse" service that repeatedly uses containers in Europe and the United States began on the 25th in Japan.
This is a mechanism devised by the American startup "Loop", in which six food and daily necessities manufacturers such as Lotte and P & G Japan and Aeon, a major distributor, are participating.
From the 25th, gum in stainless steel containers and shampoo in glass bottles will be placed in stores in Chiba City, and users will return the containers to the store after using the products.
The container is collected and washed by the start-up company, and the manufacturer puts the contents again and uses it repeatedly.
The user pays for the contents and container when buying the product, and the price for the container is returned when returning.
The initial payment will be expensive, but we would like to increase the number of users to reduce the number of plastic containers.
First of all, we started business at 19 stores in Aeon's Tokyo, Kanagawa, and Chiba, and in the future, we are planning to increase the number of participating companies and also plan online shopping in Kanto.
Eric Kawabata, the representative of "Loop Japan", said, "In Japan, where the spirit of" mottainai "is rooted, I want many people to be interested in it and use it as an opportunity to change their behavior from disposable to reuse." I did.