Resolutely improperly "prodigal son"

"Chuang Erdai" becomes "Fight Erdai"

　　In 2005, Zhang Yunlan's comfortable life as a white-collar worker in Shanghai CBD was disrupted-her father wanted her to go back and help.

　　At that time, the 26-year-old Zhang Yunlan returned from studying abroad and had "almost zero" knowledge of his father's clothing manufacturing industry.

Out of responsibility, Zhang Yunlan followed his father's advice.

The real difficulties faced by this "Chuang Erdai" are much more difficult than imagined.

The red-collar brand founded in 1995 by his father, Zhang, is in a difficult transition period.

　　In the industry, red-collar and other apparel companies are trying to achieve a "breakthrough" in the Internet era with a personalized customization model. Compared with the current traditional model, they face a narrower consumer group and competition from old-fashioned craftsmen in Europe and the United States. This road is no different. In the "dead end".

　　"To take the road of personalized branding, we must not only meet the quality requirements, but also realize the mass production of products, and reduce the cost so that ordinary people can afford it." Zhang Yunlan said, "This is to achieve industrialization. Manufacturing personalized products with efficiency and efficiency is a huge subversion for the manufacturing industry."

　　During that period, Zhang Yunlan got up at 5 o'clock in the morning and drove more than an hour to the company to check in and go to work.

It started with the front desk, followed by customs declaration and legal affairs... For 4 years, no one in the company knew the identity of Zhang Yunlan.

Until 2009, she passed many tests and became the president of the company.

　　After only one month in office, Zhang Yunlan laid off half of the employees in the marketing department. The performance of the year was severely declining. Many people said: "The red-collar has a'prodigal'..." Faced with doubts, Zhang Yunlan did not waver.

　　One year later, the company's sales performance increased significantly, pioneering innovation gave Zhang Yunlan confidence, she creatively proposed and practiced the C2M business model, to achieve the use of industrialized means, efficiency and cost to manufacture personalized products; investment in research and development increased year by year; laying the company's overseas The business dominates...

　　The refreshing move is that the company cut down 80% of the middle management and changed hierarchical management to flat governance.

　　Nowadays, there are no traditional factory management such as factory directors, workshop directors, and team leaders. Instead, front-line employees are self-managed and digital management methods are introduced. The work situation of each employee is presented in real time through a data system.

Practice has proved that the fundamental changes in corporate governance have directly brought about a leap in the happiness index of young employees, which is ultimately reflected in the improvement of production efficiency.

　　Zhang Yunlan said frankly that this management model conforms to the needs of post-90s employees. For today's young people, traditional imperative control no longer works, and they hope to gain recognition, respect and professional accomplishment from their work.

　　Today, the factory here can produce more than 500,000 sets of personalized garments every year, and it only takes 7 working days for each garment to enter the production process to complete the customization.

Previously, it took at least one month for similar companies to complete a personalized customized garment.

　　Looking back on the road of innovation over the years, Zhang Yunlan said with emotion: “Innovation is very important to us. It directly determines the life and death of an enterprise. Only by continuously innovating production models and business models that keep pace with the times can we continue to innovate. Remains invincible in the Red Sea competition."

　　She herself prefers to replace the label "Chuangerdai" with "Fighter Generation". From simply treating work as a responsibility, to now loving and enjoying work, Zhang Yunlan is grateful for every step of the growth and experience that has accompanied the tide of the times.

　　In 2020, his father officially handed over the company to Zhang Yunlan. The young head said frankly that "a strong sense of crisis is always present."

　　Qingdao, which is enthusiastically embracing the Industrial Internet, is the first to propose to build the "World Industrial Internet Capital".

Following the rhythm of the innovation of the times, Zhang Yunlan said with a smile that his ambition is, "I hope to build a world-leading industrial Internet benchmark in 5 years. In the future, the company will no longer be a pure clothing company, but a test carrier based on intelligent manufacturing of clothing. The C2M industry Internet technology companies have formed a C2M industry Internet ecosystem that spans all walks of life, has multiple brands and multiple intelligent manufacturing aggregates."

　　China Youth Daily and China Youth Daily reporter Xing Ting Source: China Youth Daily