Webcast "reward" chaos should be cured
Liu Xiaochuan
In recent years, with the rapid development of the Internet industry, especially after the emergence of live broadcasts, "reward on the Internet" has increasingly become a way for netizens to support idols.
However, judging from the chaos of "rewarding" in live webcasts exposed by the media, there are many problems in this area.
In response to the chaos in the field of webcasting, relevant departments have formulated and implemented a series of rectification measures. Real-name systems must be used for "rewarding", underage users cannot "rewarding", a reasonable upper limit for the single "rewarding" quota, and live broadcast Make corresponding requirements and specifications for account classification, classification, and standardized management.
This has played a positive guiding role in regulating the behavior of "rewarding" in webcasting.
However, there are still some problems that continue to be prevented.
The root cause is profit-driven.
In a certain sense, webcast "reward" is not a simple exchange and interaction, but a new type of commercial consumption model and consumption culture.
Some network operators or developers do not hesitate to violate the moral and legal bottom line out of the pursuit of maximizing profits.
For example, some network anchors and platforms obtain "rewards" through some false means, such as finding "trust" to impersonate fans, forging anchors' popularity traffic data, etc.; some anchors use vulgar content, emotional offensives and other improper methods to induce fans to be irrational." Reward".
This obviously violates public order and good customs, challenges people's "three views," and easily encourages bad habits.
The Internet is not a place outside the law, and live webcasts are not allowed to do anything wrong.
To achieve healthy development of the webcast industry, it is necessary to rectify the chaos of live broadcast "reward" in accordance with the law.
This requires the joint efforts of the whole society.
For the Internet authorities, it is necessary to always maintain a strong regulatory attitude, continue to promote the rectification of the webcast industry, and further standardize the "reward" mechanism of online platforms; for families, schools and other subjects, it is necessary to further strengthen the youth network literacy education to help Teenagers should establish online financial awareness and personal credit concepts, and guide them to maintain a rational understanding of various online products; for participants such as online live broadcast platforms, anchors and their incubators, they should respect, discipline, and alert themselves, in order to promote the main theme and spread the truth. Energy plays its due role.