Chinanews.com, Shuozhou, May 23 (Gao Ruifeng) "In the future, almost all industries will be the situation where the head companies are getting bigger and bigger, the waist companies are squeezing each other, and most of the tail companies are forced to clear." China Xu Junqi, vice chairman of the Ceramic Industry Association, believes that in this context, small and medium-sized enterprises must either try to grow independently or integrate into their industrial chain around the head enterprises.
Outside Yanmen Pass, on the banks of the Sanggan River, Yingxian County, Shanxi Province, is famous for its thousand-year-old wooden tower. The 12th Central China Investment and Trade Fair Shuozhou Branch and Yingxian Wooden Tower·Shuozhou 4th Ceramic Products Import and Export Fair are held Take it here.
Meanwhile, at the Ceramic Industry Summit Forum, industry experts and scholars from China Ceramic Industry Association, Tsinghua University, Jingdezhen, etc. shared their views on ceramic business operations, marketing, and innovative design, and talked about the future of Chinese ceramics.
Experts support the development of China's ceramic industry, driven by leading enterprises, to reshape the "Chinese Ceramics" brand on the world stage.
Photo by Wu Junjie
At present, China is moving from a big manufacturing country to a strong manufacturing country, and "Made in China" is moving towards "Made in China" and "Intelligent Manufacturing in China". As the world's largest ceramic production country and the largest export country, China's ceramic industry is facing rigid growth in labor costs, as well as raw and auxiliary products. Issues such as the rapid increase in material prices.
At the same time, the total output of the global ceramic industry has been increasing year by year, and market competition has intensified.
"To win consumers is to win the market." Zhou Le, general manager of Jingdezhen Jingcilian Data Co., Ltd., said that it is necessary to adapt to the consumer market with user thinking. "From the consumer side, China's ceramic consumption is shifting from consumer durables to branding and aesthetics. , Design and consumer upgrade; in the international market, the demand for high-end and fine daily-use ceramics is increasing year by year."
The modern ceramic industry is not only a consumer goods industry, but also a cultural and creative industry, as well as an inorganic non-metallic material industry.
Driven by technological innovation, cross-industry integration has broken industry boundaries, and the development of intelligent manufacturing technology, Internet technology and material technology has overturned the traditional manufacturing, innovative development and other links of the ceramic industry, as well as the marketing pattern.
Faced with a complex business environment, Xu Junqi suggested that ceramic companies should adhere to professionalism, focus on intensive cultivation in a certain field, and continuously explore product and market potential to form a "moat" of market competitive advantage.
"At the same time, we should uphold the cooperation concept of'co-construction, sharing, and win-win', and jointly build an industrial chain and ecosystem to realize the value-added sharing of the entire ceramic industry chain."
From the 22nd to the 24th, the Shuozhou branch of the 12th Central Expo and the 4th Yingxian Muta·Shuozhou Pottery Fair was held in Yingxian, Shuozhou City, Shanxi Province.
Photo by Wu Junjie
Wang Jianzhong, a professor at the Academy of Fine Arts of Tsinghua University and vice chairman of the China Ceramic Industry Association, believes that ceramic products must be creative, enhance cultural self-confidence, and strengthen international cultural exchanges.
He said, "China's ceramic industry has strong technical and cultural accumulation, traditional culture is the support of creative ideas, and people-oriented product design."
In addition, many experts said that ceramic entrepreneurs should use a global perspective to improve their ability to grasp the characteristics of international market demand, trade rules, and risk prevention to reshape the "Chinese Ceramics" brand on the world stage.
Experts at the meeting suggested that the government should create a better business environment, promote industrial construction with a whole-industry chain thinking, and continue to supplement, strengthen, and extend the chain by supporting project construction, build leading enterprises, and form a leading enterprise as the core The industrial chain and ecological circle drive the high-quality development of the entire industry chain.
Xu Junqi said, "It is not easy to achieve the above goals, but as long as the ceramics people have dreams in their hearts and work hard, Chinese ceramics will definitely stand in the center of the world stage." (End)