Dubai Economy: managing and implementing campaigns electronically without the need to print paper coupons

Launching the “Dubai Draws” platform to manage “Scratch and Win” campaigns

Dubai Economy launched the innovative and integrated "Dubai Draws" platform in managing promotional draws and "Scratch and Win" campaigns in Dubai, which provides all the tools, features and advantages that ensure the management and implementation of campaigns electronically without the need to print paper coupons.

She stated in a statement, yesterday, that the platform comes in line with the directions of the Dubai government for smart transformation, and part of the implementation of the Dubai strategy for paperless transactions, and the application of precautionary measures to limit the spread of the new Corona virus (Covid-19).

The smart platform will enable merchants with commercial licenses to implement promotional draws easily, efficiently and with quality without the need to invest in developing their own systems or spending money in printing paper coupons.

Dubai Draws

The Director General of Dubai Economy, Sami Al Qamzi, said, "The Dubai economy is constantly striving - represented in the commercial control and consumer protection sector - to consolidate and regulate the relationship between merchants and consumers."

He added that the “Dubai Draws” platform is a value-added service for all dealers that would enhance doing business and support retailers in developing their businesses, pointing out that the digital platform provides an opportunity for merchants to promote their products and services through promotional draws, by reducing the cost of these campaigns. And automate their own procedures and steps.

Consumer confidence

For his part, the Executive Director of the Commercial Control and Consumer Protection Sector at Dubai Economy, Mohammed Ali Rashid Lootah, said: “The (Dubai Draws) platform aims to increase consumers' confidence in promotional campaigns and draws in the Emirate of Dubai, where consumers can view the details, features and characteristics that guarantee the consumer his rights. , And enhance the credibility of promotional campaigns in the Emirate of Dubai ».

According to the statement, consumers can use the website https://dubairaffles.dubaided.gov.ae, or the “Dubai Raffles” smart application available on the “App Store” and “Android” stores, to view all the promotional draws that have been subscribed. The number of coupons and chances to win, the announcement of the winning coupons and prizes, and the mechanism for collecting the prizes.

Innovative mechanism

According to the statement, the “Dubai Draws” platform provides a special system for merchants to manage the promotional draws and “Scratch and Win” campaigns, with an innovative mechanism and steps, as it gives merchants an integrated control panel to create the campaign, assign tasks to company employees, distribute coupons to consumers electronically, and define a mechanism. Distributing these coupons and the prizes allocated to the draws, and the dates of the raffle draw, in addition to conducting the drawing process and announcing the winners electronically through the system.

According to Dubai Economy, all procedures related to the employees and inspectors of Dubai Economy will be automated, as there is no need for the inspector to visit the company's headquarters to oversee the withdrawal process.

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