Chinanews.com, Fuzhou, May 22 (Peng Lifang) Fujian tea company "Huaxiangyuan" cross-border hand in hand with Xiamen Airlines and Pien Tze Huang health food two domestic brands of "Fujian origin" on the 21st to launch a white tea co-branded product, focusing on the promotion of Fuding white tea. It is hoped that the development of multi-industry linkage will promote the tea industry to boost rural revitalization.
Industry insiders believe that “the alliance of these three companies represents the integration of tea culture, tea technology, and tea industry”, which not only enriches the multi-scenario tea culture, but also integrates the concept of making medicine into tea making, and uses domestic products to lead the healthy development of white tea.
Wang Qing, chairman of the National Tea Standardization Technical Committee and chairman of the China Tea Circulation Association, believes that the cross-border integration of tea companies and other industry companies is a path worth promoting. The advantages of companies specializing in different fields complement each other. The joint development of everyone will lead to a new comprehensive development path of the industrial chain.
On the same day, the "521 International Tea Day Ceremony Domestic Products Leading White Tea Big Health Joint Conference" was held in Fuzhou.
Du Jiazhu, the leader of "China's No. 1 Poverty Alleviation Village" and Secretary of the Party Branch of Chixi Village, Fengxi Town, Fuding City, came to the scene. He said that in the past 30 years, Chixi Village’s process of getting rid of poverty is inseparable from a tea tree. The pillar industry of village poverty alleviation and rural revitalization.
Du Jiazhu said that rural revitalization needs talents. Although more than 180 people in Chixi Village’s white tea industry have returned to their hometowns to start businesses in recent years, the output value of white tea has greatly increased. However, when young people return to their hometowns to start businesses, science and technology, product sales, etc. are short-term. In order to promote the tea industry, more powerful enterprises need to be stationed in the countryside.
From helping Chixi She ethnic youths to return to their hometowns to start their businesses in 2019 to 2020, to join hands with Xiamen Airlines and the Shouning County government to build a demonstration base for poverty alleviation. In mid-March this year, "Huaxiangyuan" was established in Fuding, Fujian’s white tea factory. Cooperative Office, as a leading enterprise in the tea industry, "Huaxiangyuan" has been committed to assisting rural revitalization through the tea industry for many years, and using industrial development to drive farmers' income.
Xiao Wenhua, chairman of Huaxiangyuan Tea Industry Co., Ltd., believes that with the addition of Xiamen Airlines and Pien Tze Huang health food products, tea will be used to jointly promote the development of the tea industry, better drive farmers to become rich, and "rejuvenate the countryside to the end."
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