Strengthen Technology, Improve Quality and Prosper Brand

"Made in China" brings new experiences to overseas consumers

　　Our correspondent in Belgium Zheng Bin Our correspondent in South Africa Zou Song Our correspondent in Germany Li Qiang

　　Core reading

　　In recent years, in emerging industries such as new energy vehicles, drones, and smart home appliances, some Chinese brands have made great efforts to innovate and focus on quality. Not only have their influence in the country increased day by day, they have also been precisely connected with foreign markets, bringing more to overseas consumers. Wisdom and green new experience.

With the optimization and upgrading of China's manufacturing industry, "Made in China" is moving towards "Made in China" and "Made in China".

Electric bus——

Meet the needs of high-quality public transportation

　　On the streets of London, England, a pure electric "red double-decker bus" manufactured by BYD shuttled past, adding a touch of Chinese elements to this British cultural symbol.

Since its debut in 2015, BYD has cooperated with British bus manufacturer Alexander Dennis, and the pure electric buses produced are very popular in the local area. Currently, more than 400 vehicles are on the road, accounting for more than 60% of the market.

"Made in China is helping the UK's clean road air revolution." said the head of London, a large British bus operator.

　　Today, BYD pure electric buses can be seen in more than 100 cities in more than 20 European countries.

As European countries accelerate the development of new energy in the transportation sector, BYD's pure electric buses have a cumulative mileage of more than 60 million kilometers, reducing carbon dioxide emissions by about 60,000 tons.

In September last year, BYD signed an order for 106 pure electric buses with Nobina, the largest bus operator in Northern Europe, and officially entered the Finnish market.

A Nobina spokesperson said, "During the five-year cooperation between the two parties, BYD has provided cleaner, more comfortable and sustainable travel solutions that fully meet our needs for high-quality public transportation."

　　Europe is the birthplace of the modern bus industry. For Chinese bus companies, successfully entering the European market not only has huge market value, but also great brand value.

He Yipeng, general manager of BYD Europe Co., Ltd., told reporters that when formulating its overseas development strategy, BYD prefers developed countries in Europe as its target, and enhances its own quality by participating in the fierce local market competition.

In March 2020, BYD's pure electric bus won the German iF Design Award, known as the "Oscar in the Industrial Design Circle".

At present, BYD has received more than 1,500 orders for pure electric buses in Europe, with a market share of about 20%.

　　The key to "Made in China" sailing out to sea and achieving success lies in having core technological advantages.

It is understood that BYD is currently the only company in the world that simultaneously masters core technologies such as new energy vehicle chips, batteries, motors, electronic control and charging equipment, and vehicle manufacturing.

Power battery is the core component of new energy vehicles, and its cost accounts for 30%-40% of new energy vehicles.

"We have leading technology in the battery field, and our passenger cars have never had safety accidents caused by power batteries." He Yipeng said.

　　A good brand not only has good products, but also has perfect service and support.

While outputting its products, BYD also launched an overall solution for "bus electrification", independently developed vehicle operation intelligent monitoring and diagnosis systems, and used big data for operation scheduling, which greatly reduced after-sales maintenance costs and provided for the creation of future intelligent public transportation systems. The plan has been welcomed by many countries and regions.

At the 14th Zero Emissions Summit in Norway in November 2019, the Norwegian Municipal Public Transport Group, after multiple comparisons and verifications, believed that “BYD’s overall new energy solution is the most attractive” and signed an order to start an update with Chinese brands. Cooperate more.

Commercial drones——

Assist small and medium farmers to accurately spray crops

　　An agricultural drone spraying test is underway at Clanwilliam Farm, about 200 kilometers north of Cape Town, South Africa.

About 10 meters above the farmland, a black six-rotor drone with a white pesticide bucket buzzed, spraying pesticide while flying along the direction of crop planting.

Hovering, turning, spraying intermittently, returning home regularly... After a series of operations, the drone slowly landed, and the visitors applauded.

　　"We are a company that focuses on the commercial application of drones. There are a variety of products and services to choose from, but for crop spraying, we only use DJI." Co-founder of South Africa "Integrated Flight System" company Dexter Speaking to the reporter, “We currently have 8 DJI drones for crop spraying. In view of the strong interest of customers in this product, we plan to quickly expand the'fleet' to meet customer needs.” Due to superior performance and use Convenience, South African farmers are increasingly accepting DJI agricultural spraying drones.

At first it was a sugarcane farmer, and then a farmer who grew corn and citrus. Nowadays, the “Doctor Tea” growers who pay attention to intensive farming and are known as the national treasure of South Africa have also begun to become users of DJI.

　　Dexter said that the use of drones for crop spraying is a new attempt in South Africa.

For farmers, its use cost is currently not lower than that of agricultural aircraft, but the advantages are more flexible application, more accurate spraying, and easier to use by small and medium farmers.

DJI not only has a wide range of products, but also guarantees safety and durability. The quality assurance system is also global, making it the first choice of locals.

　　There is another special reason for South African farmers' enthusiasm for DJI drones.

Sri Gali is a "Doctor Tea" grower. He is interested in DJI for environmental protection reasons. "DJI drones are designed with different pesticide carrying capacity, coupled with precise spraying, which can reduce the amount of pesticides as much as possible. Pesticide residues on crops are in line with South Africa’s increasing environmental protection requirements for crops.”

　　"China's technology products are very innovative and very cost-effective." Dexter said that his company also uses many Huawei products to cooperate with drone operations.

In addition, Chinese technology products such as Xiaomi and Lenovo are well-known in South Africa, and the South African people increasingly recognize "Made in China".

　　In the future, Dexter plans to launch DJI agricultural drones as its main product and service, and further introduce higher-tech standard DJI drone types to open up a wider range of applications.

"In the field of commercial drones, DJI is undoubtedly the global industry leader, and we are honored to join hands with DJI to create this business." Dexter said with confidence.

Smart Appliances--

Create an open ecosystem to interact with users

　　When I return home, open the wine cabinet and choose a bottle of wine to taste slowly. This is the habit of many Europeans.

At the International Consumer Electronics Show in Berlin, Germany in September last year, Haier Zhijia cooperated with the well-known wine platform Vivino to create a smart wine cabinet that can automatically identify and register the brand, year, and production area of ​​thousands of wines.

By connecting to Haier Zhijia's mobile phone application, users can easily purchase and manage wine.

In addition, Haier has also released a number of new smart home appliances products and solutions.

Haier Europe CEO Yannick said that Haier has created an open ecosystem that allows users to interact with home appliances.

　　Smart home is an emerging industry that has emerged in recent years with the rise of technologies such as the Internet of Things, cloud computing, and artificial intelligence.

After the outbreak of the new crown pneumonia, European consumers' demand for healthy and intelligent home appliances has further increased.

In June last year, Haier Europe released a smart home application that not only helps users manage Haier's different brands of home appliances, but also provides diversified and immersive scene interaction solutions. Since its launch, it has gained 2 million users.

Yannick told reporters that during the epidemic prevention and control period, Haier's European business continued to maintain rapid growth, especially in the field of high-end home appliances. Compared with 2019, sales increased by 20%-30%, the fastest growth rate among European peers.

　　In addition to accelerating the implementation of smart ecology in the European market, Haier's overseas production capacity is also accelerating.

It is reported that Haier Zhijia Romania Refrigerator Interconnect Factory will be officially put into production in June.

The factory's production line has more than 30 robots, with a total investment of more than 70 million euros, and an annual production capacity of up to 1 million units. It is designed and produced for high-end products under Haier's brands such as Haier, Hoover and Cardi.

Haier European Refrigeration Technology Operations Director and General Manager of Haier Technology Romania, Alesia Iani, said: "With strong production, technological transformation and logistics capabilities, the new plant will play a key role in Haier Smarthome’s European strategy. Help Haier Zhijia become one of the industry leaders."

　　Relying on strong R&D, production capacity and brand effect, Haier's influence among European consumers has continued to increase.

In recent years, Haier has successively won many European awards such as the German Red Dot Product Design Award, the Best Household Product, and the German Industry 4.0 Award.

In September last year, the German mainstream financial media "Business Daily" released a brand social effect survey report, allowing consumers to rate the brand in five aspects: overall impression, quality, satisfaction, cost-effectiveness and employer image.

The report shows that among more than 1,400 brands including German local brands, Haier has been awarded the "2020 Rising Star Brand" in the field of home appliances.

In the survey conducted by the German Institute of Economic Management in December last year, Haier won the "Highest Trust" award in the field of home appliances and became one of the seven selected brands.

　　Green, smart, high-end, "Made in China" strong technology, quality improvement, and brand development have been recognized and welcomed by more and more overseas consumers.

Some analysts believe that mastering leading technology in key areas and striving to become a global industry leader is making more and more "Made in China" brands more loud and better.

　　(Brussels, Johannesburg, Berlin)