Become popular online by playing stalks? Obviously don't underestimate "Cao County" in the context of the conversion of new and old kinetic energy
Who is the most well-known city in Chinese jokes?
In the past, many people would blurt out "Liaoning Tieling", but now this title has changed hands to "Shandong Caoxian".
On May 14th, The Paper once published an article "Behind the Popularity of Cao County, a Small Town in Southwestern Shandong: Ridiculous and Exaggerated Deductions Lead to Imitation and Criticism". The relevant person in charge of Douyin told The Paper (www.thepaper.cn), "We Netizens who follow Douyin are very concerned about Cao County. In the past month (April 14 to May 13), the total number of related videos on Douyin Shangcao County has reached 268 million. Up to now, Douyin #曹县、#shandong Heze Caoxian The total broadcast volume of the two topics exceeds 480 million."
The Paper News query found that under the topic #曹县#, the video with the highest number of views has reached 10,000 comments. In the comment area of this video, many netizens ridiculed Cao County, and some said, "The real gap between cities. We must see clearly and evaluate objectively that New York has not been able to catch up with Cao County in recent years."
So did "Shandong Caoxian" PK off "Liaoning Tieling" by virtue of a joke?
This obviously underestimated Cao County.
Many media have talked about the local industry topic after paying attention to the popularity of Cao County.
The Paper Journalist noticed that when searching for the pillar industry of "Cao County" on the Internet platform, a netizen's reply in 2010 wrote: "The first pillar industry-agriculture, with products such as cotton, corn, peanuts, wheat, and asparagus. The second pillar industry-industry: wood sheet processing (Zhuangzhai Town is the most powerful, followed by Taoyuan Town, Niji Township, etc.), rubber (Sanli Tire), textile (Bailong), food processing. Others: farming, commerce Wait."
Two years later, the March 2012 article of "Heze Daily" "Cao County "takes advantage" to grow bigger and stronger competitive industries" introduced: from simple wooden puzzles to complete sets of furniture and handicrafts, to large wooden villas; from simple From canned asparagus to asparagus wine and asparagus tea; from simple cotton and wool textiles to dyed yarn printing and dyeing, high-end clothing... These industries have gradually grown from small to large, from weak to strong, and have become Cao County’s pillar industries and dominant industries.
Two more years later, there was a media article "Urbanization Dilemma in Cao County, Shandong: Lack of Industrial Support, and Land Income Is Still Not Low" pointed out: As the largest county in Shandong Province for human resources, it is also a major agricultural county in Shandong Province and has a total population of Cao County. About 1.62 million people.
"About 1/3 to 1/4 of the labor force has gone to work outside." Local officials said.
In Cao County, it is difficult to attract local young people to stay with an income of about 2,000 yuan a month from a part-time job.
Last year, the per capita net income of farmers in Cao County was 9,242 yuan, which is lower than that of migrant workers.
Let's take a look at the current data.
In 2020, Cao County achieved a regional GDP of 46.382 billion yuan, ranking first in Heze, an increase of 4.1% year-on-year; public financial budget revenue was 2.08 billion yuan, an increase of 14.1% year-on-year; tax revenue was 2.98 billion yuan, an increase of 9.6% year-on-year, the city's largest increase 3. The total import and export volume was 8.56 billion yuan, the city's second place, a year-on-year increase of 19.4%, of which exports were 8.236 billion yuan, the city's first place, a year-on-year increase of 19.2%.
The per capita GDP of Cao County in 2020 is more than 32,000 yuan. Whether it is economic aggregate or per capita income, Cao County is worthy of the name of Heze.
We can see Cao County in the rankings of many top 100 counties in the country. It is included in the 2021 China Top 100 County Online Purchasing Power List, the National Top 100 County Online Retail Sales List has it, and Taobao Village Top 100 Counties List Cao County ranks second in the country.
Why did Cao County stand up?
In fact, the online retail and rural e-commerce mentioned above are the answers.
Shandong Media Poster News published an article in February last year and concluded: "The development of rural e-commerce has more closely integrated rural areas and cities, and farmers and markets. It has plugged in the wings of the Internet for the entrepreneurial dreams of farmers, and also allowed farmers to He really put down the sickle and picked up the mouse."
In the last century, Cao County was a large agricultural county with the largest number of poor people in the province, with a weak industry and an underdeveloped economy.
There are some scattered small workshops in Daji Town that are engaged in the production of matching sets, decorations and costumes for the photo studio. They basically rely on shoulders and backs to sell them in other places.
At the end of 2010, three villagers tried to open an online store on Taobao to sell costumes for performances and photography. The business was booming. A large number of orders came to let farmers see business opportunities. Rural e-commerce in Cao County began to develop rapidly. Since then, Cao County has started the development of e-commerce. the way.
The development of e-commerce has enabled the traditional and basic performance clothing industry to meet the needs of the national market. Cao County, which has been named the "Chinese Woodcraft Capital", has sold furniture, handicrafts, panels and other products to the world through cross-border e-commerce. Everywhere.
After seeing the vast international market, the Cao County Party Committee and the County Government reviewed the current situation, actively connected with Alibaba Group, integrated various resources, and established a wood products cross-border e-commerce industry belt.
From the perspective of industry segments, another Shandong media public website summarized: Cao County has two special industries, one is a coffin and the other is a shroud.
Nowadays, the coffins produced in Cao County monopolize 90% of the Japanese market, while the shrouds have changed to catch up with the current Hanfu fever and become the most important supplier of Hanfu in the country.
In 2017, the statistics of Japan's TV TOKYO stated that the coffins produced in Cao County, Shandong monopolized 90% of the Japanese market.
Why can Cao County seize the coffin market in Japan?
One is keen insight, which captures Japan’s unique special funeral culture in which corpses and coffins are cremated together, and will flourish in the domestic paulownia wood, which has extremely low economic value. With the property of paulownia wood that can be sawn for three years, Cao County has mastered it. It is the core code of Japanese coffins, and the other is the woodcarving craftsmanship left over from the "City of Wood Art".
Of course, the coffin alone cannot make Cao County of Shandong Province become the "center of the universe" with such a high status.
Recently, Hanfu has become another pillar industry in Cao County that affects the country, and its supply accounts for one-third of the sales of Hanfu in the country.
Cao County's position in the Hanfu industry is also due to the shroud and costume foundation cast by the local big market town ten years ago. At that time, it was the country's largest shroud distribution center and performance clothing processing base. And embroidery crafts, taking advantage of the cultural boom of Hanfu, quietly transforming.
In ten years, Cao County has turned into the "center of the universe". Although ridiculed, it is inseparable from the background of the national "rural revitalization" and the "conversion of old and new kinetic energy" in Shandong Province.
The paper reporters inquired and found that on the official website of the Cao County People's Government, the "Nine Projects in Cao County Selected as Provincial Key Projects" published in February last year can see the industries currently supported by the local area.
The document provided by the Cao County Development and Reform Bureau disclosed: "Our county was selected as one of the provincial major projects, which is the Cao County Smart Grain Industry Integration Demonstration Park Project of Shandong Yongming Cereals, Oils and Foodstuffs Group Co., Ltd. The total investment of the project is 620 million yuan, and the project covers an area of 280. Mu, with a total construction area of 130,000 square meters. There are 7 optimized projects for the transfer of new and old kinetic energy in the province, namely the Caozhou Yundu Industrial Park Project of Shandong Caozhou Yundu Big Data Technology Co., Ltd., and the Huaxia Tribe Cultural Tourism Zone of Heze Huaxia Tribe Cultural Tourism Development Co., Ltd. Project, Barbos (Shandong) Intelligent Technology Co., Ltd. Barbos elevator project, Shandong Xinzhiyuan Chemical Co., Ltd. with an annual output of 500,000 tons of formaldehyde, 200,000 tons of urea-formaldehyde resin glue, 20 million pieces of decorative paper project, Cao County Windsor Tourism Development Co., Ltd. Cao County Huahai Tianyuan Town Project, Shandong Shengao Chemical Technology Co., Ltd.'s annual production of 20,000 tons of high-content rubber anti-aging agent TMQ expansion project, Shandong Cao County Muyuan Agriculture and Animal Husbandry Co., Ltd. pig breeding intelligent construction project; province's double recruitment Shuangyin's 1 key contracted project is to share the Haicang Intelligent Logistics Park project for the big gathering dance party."
Compared with the industrial structure in 2010, Cao County has not only continued the traditional advantageous industries such as grain and chemical industry, but also extended to emerging projects such as cultural tourism, manufacturing, and smart logistics in the context of the “conversion of new and old kinetic energy” in Shandong Province.
With these confidence, do netizens still think that "Cao County" is popular on the Internet by virtue of jokes and stalks?
Obviously, don't underestimate Cao County.
The Paper Journalist Yue Huairang