Chinanews.com, May 17th, a food expo, showing new trends in the current domestic food industry.
At the 19th China (Luohe) Food Expo, which opened on May 16, many brands brought new products to the exhibition. Rejuvenation, fashion, and health became the characteristics of these new products, and jointly helped the transformation and upgrading of Luohe food industry.
It is understood that, whether it is black yogurt with a sense of black technology, low-fat and low-salt crispy sausage, or a stylish and avant-garde Champagne, exhibitors such as Shuanghui and Nanjiecun all showed their own brands at the Luohe Food Expo where brands are gathered. The flagship product of the company makes consumers shine.
The 19th China (Luohe) Food Expo was full of people.
According to Zhou Xiao, Vice President of Shuanghui Development, this exhibition, Shuanghui exhibited more than 200 representative products and set up 5 display modules, namely, the American and Western-style exhibition area, the comprehensive exhibition area for meat products, the fresh products exhibition area, and the new catering products. Exhibition area and condiment comprehensive exhibition area.
Talking about the highlights of the exhibition, Zhou Xiao introduced the new products of Shuanghui in particular.
In recent years, Shuanghui has continuously innovated in products and marketing, keeping up with consumer demand, especially the needs of young consumers, and has successively launched various new products that are fashionable, younger and healthy.
In the exhibition area of Shuanghui, these characteristic products are presented one by one.
Can you see, except for Shuanghui Chopsticks and Spicy?
In addition to the main new products such as spicy and Huoxuanfeng, it also showcased new categories of the layout of the catering circuit, such as the "Xian Shidai series of modified atmosphere packaged chilled meat, the "Chopsticks Le Star Kitchen" series of heated and ready-to-eat "Chopsticks and Le Star Kitchen", small crispy meat, etc. "Chopsticks and Food" series, with Fan Qingnian’s self-heated rice, bamboo shoots and mushroom pork buns, barbecued pork buns and other fast food series, "Zhen Gu Xian", "Soy Sauce Teeth" and other seasoning series. At the same time, there are healthy and low-fat light cracks. Nengliang, Shuanghui boiling pot, nut bars, protein bars, probiotics and other new categories.
At the exhibition site, major brand exhibitors launched various new fashionable and healthy products.
As Zhou Xiao said, Shuanghui accurately follows the market, adheres to innovative concepts, has a richer and diversified product group, and its products are more fashionable and fashionable. At the same time, it focuses on health and nutrition, and continues to enrich the company's categories in the big health field.
According to Zhou Xiao, this exhibition showcased the further implementation of Shuanghui's product strategy of "Entering the Family and Serving the Table". Shuanghui wants to let the people enjoy healthy food for three meals a day.
In Zhou Xiao's view, this strategy is the result of Shuanghui's layout of a new track and promotion of transformation and upgrading, which will definitely have an important impact on the high-quality development of China's meat industry.
"In the future, Shuanghui will continue to implement the strategic policy of Shuanghui Development Chairman Bandung'Continue to adjust the structure, highlight the six major industries, integrate global resources, and scale up innovation and development', based on independent innovation, and promote the high-quality development of the enterprise to a new level. "Zhou Xiao said.