Outlets attributed it to the long vacation period and the lack of travel for most consumers

"Eid holiday" raises retail sales in Dubai by up to 50%

Ready-to-wear clothes were among the most in-demand during the holiday period.

Photography: Ashok Verma

Officials of retail outlets in Dubai reported that the Eid al-Fitr holiday contributed to increasing sales by more than 50% compared to the previous normal days.

They told "Emirates Today" that the long vacation period and the failure of most consumers, whether residents or citizens, to travel outside the country compared to previous years due to the repercussions of the Corona pandemic, reflected positively on the revitalization of retail sales and restoring momentum to the sector, noting that ready-made clothes Food, beverages and electronics topped demand during the holiday period.

Factors

In detail, the Director of Happiness and Marketing Department at Union Coop, Dr. Suhail Al Bastaki, said that the length of the holiday period reflected positively on sales in the outlets and shopping centers of the cooperative, as sales during the holiday increased by more than 50% compared to the normal days preceding the holiday.

He explained that the offers of expanded discounts and competition between outlets were among the factors that greatly affect the increase in turnout during the holiday, indicating that the length of the holiday gave ample room for consumers to shop at different times, which stimulated the management of the "cooperative" to operate a sales outlet for it in the region. Al Warqaa will be around the clock during the Eid holiday to accommodate the increasing consumer demand.

The larger stakes

For his part, Director of Corporate Communications at Lulu Group International, Nanda Kumar, said that the Eid Al Fitr holiday raised retail sales by more than 50% compared to normal days, indicating that the most prominent sectors that accounted for the largest shares of sales during that period included ready-to-wear clothes. Especially children's clothes, followed by electronic devices issued by smartphones, and after that came shoes.

He added that the preference of a large number of consumers, whether citizens or residents, to spend the Eid holiday in the country and not travel in light of the repercussions of the spread of the Corona virus in a number of countries, which contributed positively to the increase in sales and the high rates of turnout at outlets and shopping centers, the matter. Which returned activity in large proportions to the retail sector.

Activity

In turn, the spokesperson for the centers of the Aswaaq Group, affiliated to the Government Investment Corporation of Dubai, Abdul Hamid Al-Khashabi, said that the shopping centers and outlets of the group witnessed great activity during the Eid Al-Fitr holiday, which raised sales rates, especially on Eid night, by rates exceeding 30%, compared to normal days. Previous to her.

He mentioned that the length of the Eid holiday had positive effects on the markets, as shopping centers benefited from that holiday with shoppers reluctance to buy their needs on frequent intervals, especially as a large number of consumers did not travel during the holiday.

He pointed out that candy products, foodstuffs and fruits were among the most sought-after commodities during the holiday period, while shopping centers witnessed good turnout rates for perfume and clothing stores.

momentum

In the same context, the Director of Public Relations and Corporate Communications at Mercato and Town Center Jumeirah, Nisreen Boustany, confirmed that the Eid Al Fitr holiday contributed to the increase in sales of a large number of retail outlets in Dubai malls by more than 50% compared to the previous normal days. .

She said that the length of the holiday period was positively reflected in the increased rates of demand for shopping centers at rates that were more than expected, especially with a large number of consumers spending the holiday period in the country and not traveling abroad, in light of the changes imposed by the pandemic in a number of countries.

Boustany added that the retail centers in Dubai witnessed a great momentum in sales, especially as a number of visitors and tourists from neighboring countries spent the Eid holiday in Dubai in light of confidence in the strict precautionary measures to combat the Corona virus, pointing out that ready-made clothes and electronics stores topped the demand. Consumers.

Restaurants and cafes

The director of public relations and corporate communication at Mercato and Town Center Jumeirah, Nisreen Boustani, said that the restaurants and cafes in the commercial centers benefited from the momentum of turnout during the Eid Al-Fitr holiday, especially with a large number of consumers preferring to spend long periods in Malls for entertainment and shopping purposes.

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