With the start of sales of school bags for new first graders in April next year and the trend of society that respects diversity, products incorporating colors and designs regardless of gender are appearing.
Of these, Tsuchiya Bag Mfg. Co., Ltd. has been selling a new series of school bags with gender agnostic in mind.
Five colors such as red and gray are available, but all are calm and the design makes it easy to choose a color regardless of gender.
According to a questionnaire conducted by this company to parents, more than 80% of the respondents said that the color of school bags should not have a stereotype based on gender, and there is a growing awareness of seeking diversity.
One of the customers said, "I think you can freely choose your favorite color regardless of gender."
In addition, Aeon, a major distributor, used to embroider red and pink school bags in the shape of a heart, and black and blue school bags in the shape of the letter A, but this is a product without embroidery. I prepared.
Regardless of the color, you can choose the embroidery design after purchase.
Yoshinori Yamashita, who is in charge of school bag development at AEON Retail Clothing Division, says, "It is important to be able to freely choose colors and designs according to individuality, and we want to develop products that meet needs."