Chinanews.com, Haikou, May 15 (Ling Nan) On May 15, the 2021 Haikou Volcano Litchi Harvest Festival and "Uncle Lizhi" competition was held at Hongming Farm, Sanmenpo Town, Qiongshan District, Haikou City.

It is understood that this year, Haikou volcano litchi planting area is about 110,000 mu, and the output is expected to be 80,000 tons.

　　Recently, Haikou volcano litchi has been listed in large numbers.

Haikou Volcano litchi has a short maturity period, which has an advantage in time to market compared to other litchi origins.

In addition, Haikou Volcano litchi has thin skin, thick flesh, juicy, small nucleus, and sweet taste, and enjoys a good reputation in the market.

The picture shows a business displaying volcanic lychees the size of an egg.

Photo by Ling Nan

　　“Haikou Volcano Lychee is one of the regional public agricultural products brands that Haikou City has built on the strength of the city.” Long Weidong, Deputy Mayor of Haikou City, introduced the Haikou Volcanoes in Sanmenpo Town, Qiongshan District and Yongxing Town, Xiuying District. The main producing area of ​​litchi.

Among them, Sanmenpo Town is the largest contiguous lychee planting base in Hainan Province.

　　Haikou’s volcanic lychee planting area is about 110,000 mu this year, an increase of 10,000 mu from 2018. The estimated output is 80,000 tons. There are 53 enterprises and cooperatives that have applied for the Haikou volcanic lychee trademark. For this purpose, Haikou specially formulated and issued the "2021 Haikou Volcano Lychee Sorting and Distribution Center Selection and Reward and Supplement Plan", implement the Haikou Volcanic Lychee brand promotion strategy of "graded packaging, high quality and competitive price", and build 8 modern standardized sorting centers.

The picture shows "Uncle Lizhi" showing his own lychees.

Photo by Ling Nan

　　This year, Qiongshan District, Haikou City, implemented a national pilot project for replacing chemical fertilizers with fruit, vegetable, tea and organic fertilizer, and established a core demonstration area of ​​more than 20,000 acres of lychee, including 2,000 acres of integrated technology demonstration. The project has greatly promoted the reduction of chemical fertilizers and increased efficiency. The amount of chemical fertilizer in the demonstration area was reduced by more than 20% compared with the previous year, and the amount of organic fertilizer was increased by more than 20% compared with the previous year.

　　The reporter saw at the event site that e-commerce platforms such as Suning Tesco, Orange Heart Optimal and other e-commerce platforms were present to participate and docked with local lychee farmers in Haikou.

JD Logistics provides on-site buy-and-ship service.

　　Chen Fang, director of the Haikou Municipal Agriculture and Rural Bureau, introduced that Haikou played a leading role in branding, using "li" as the medium, inviting online and offline buyers to purchase Haikou Volcanic Lychee, opening up the two markets of production area and expanding sales area, and providing high-end Haikou Volcanic Lychee products. Lay a solid foundation for globalization, brand internationalization, and marketing digitization.

The picture shows 10 "Uncle Li Zhi" winning honorary medals.

Photo by Ling Nan

　　Thanks to the guidance of the Haikou Municipal Government, Haikou Volcanic Lychee has become an important industry that guarantees farmers' income and improves farmers' quality of life.

　　"As long as you work hard, your life will be better!" Li Nong Linhai said. Before planting lychees, the family's source of income was single and limited.

Nowadays, 30 mu of lychees are planted, with an annual output value of 300,000 yuan, and the quality of family life has been greatly improved.

He said that he hoped that consumers all over the country can taste the taste of Haikou Volcanic Lychee.

　　The event held on that day is one of the 2021 Haikou Volcano Litchi Month events.

In addition, the 4th Arcade Old Street Haikou Volcano Litchi Banquet, Xiuying District Litchi King Competition and other activities will be carried out one after another.

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