It falls under 19 brands in the Dubai and Sharjah markets
“Ramadan drinks” .. a great variety of flavors and a seasonal turnout
“Ramadan drinks” include concentrated juices with different fruit flavors.
Photography: Ahmed Arditi
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A field survey conducted by Emirates Today in retail outlets in the Dubai and Sharjah markets showed the existence of 19 brands of beverage products called “Ramadan drinks”, in order to concentrate demand on them at great rates during the month of Ramadan.
The survey revealed a wide variety of flavors of these drinks, some of which are sold in the form of concentrated liquids, or in the form of concentrated powder for juices, prepared by adding water to them.
In addition, officials of retail outlets said that the great diversity of flavors is due to keeping pace with the variation in demand for these drinks from the different nationalities of consumers from the expatriate community in the country, according to their consumption habits.
They told "Emirates Today" that "Ramadan drinks" are witnessing intense competition during Ramadan, which is witnessing a great demand for them, ranging between 70 and 100% compared to normal periods.
Great request
In detail, "Emirates Today", in a field survey conducted in a number of major retail outlets in the Dubai and Sharjah markets, monitored the existence of 19 brands of beverage products called "Ramadan drinks", to concentrate demand on them in large proportions during the month of Ramadan.
The survey showed a difference in the sources of the countries of origin that manufactured these products, as the UAE accounted for the largest share, followed by Saudi Arabia and Lebanon, in addition to the countries of Bahrain, Syria, Pakistan, India, Malaysia and Malta.
diversity
The field tour revealed that there is a great diversity in the flavors of "Ramadan drinks", including concentrated drinks with different fruit flavors, most notably the apricot, from which the most popular and sought-after drink is made among those drinks, and it is called "Qamar al-Din", followed by the concentrated drinks with berries flavors, or Berries with mixed fruits, as well as products flavored with orange, mango, pineapple, lemon and pomegranate, in addition to drinks flavored with roses or rose water, as well as concentrated drinks with almond flavor, and concentrated drinks of berries, strawberries and "cola", in addition to other popular drinks, such as "dates." Hindi and Jallab.
In addition to the concentrated drinks that are diluted with water, there are drinks that come in the form of concentrated powder for juices that are prepared by adding water to them.
sugar
As indicated by the labels on these drinks, most of them are distinguished by their high sugar content in their juice concentrates, while there are products bearing the slogan "without sugar" for groups that follow dietary diets, or for consumers who do not prefer eating sugar for several reasons.
The tour observed the presence of three brands of retail outlets in concentrated juice drinks products, especially those based on concentrated berries and fruit syrups.
Offers
In addition, the spokesperson for the centers of the "Aswaaq" group, affiliated with the Dubai Government Investments Corporation, Abdul Hamid Al-Khashabi, said that the products of concentrated juices, whether liquid or in the form of powder, are called "Ramadan drinks", because they are witnessing an overwhelming demand for them during Ramadan, which makes a large number of sales outlets compete in highlighting these products, and offering the most demanded ones through promotional offers, and at large and varying rates of reduction, as they are considered one of the basic products for consumers during the fasting month, with consumers' dietary habits linked to those drinks.
Competition
Al-Khashabi added that although these drinks are available in sales outlets throughout the year, they are witnessing an overwhelming demand, ranging between an estimated 70 to 100% during the Ramadan season, while some concentrated beverage products such as berries and fruits are the most demanding compared to other products. Whether in the form of powder or non-concentrated drinks with other flavors.
He pointed out that “Ramadan drinks” are witnessing intense competition between the producing companies, to obtain market shares of greater sales, especially during the Ramadan season that is most in demand, explaining that the most prominent aspect of this competition is the offering of products with traditional flavors, but without sugar. To suit a wide range of consumers, in addition to the entry of new brands from time to time to the markets for these products.
Factors
For his part, Director of Marketing and Happiness Department at Union Coop, Dr. Suhail Al-Bastaki, said that the great diversity in the products of "Ramadan drinks", which tops the demand for drinks during the month of Ramadan compared to other drinks, is due to several factors, including what is related to the different consumption habits of nationalities Residents of various communities in the country.
He explained that, for example, Arab consumers prefer to buy specific products for concentrated juices of mixed berries and fruits, followed by drinks such as "Qamar al-Din" or apricots, while Asian consumers prefer drinks that are popular with them, related to the month of Ramadan for them, and made with the flavor of roses or rose water. With sugar.
Al-Bastaki pointed out that the diversity of "Ramadan drinks" is one of the features associated with consumer demand during Ramadan, in which these drinks are among the main products on the consumer demand list at outlets.
Issued
In turn, the director of community relations and public relations at the Sharjah Cooperative, Faisal Khalid Al Naboodah, considered that products called "Ramadan drinks" or concentrated juices from fruits are at the top of the demand for drinks in general throughout the month of Ramadan, indicating that these drinks are among the commodities included in the offers. Promotional outlets in general during the Ramadan season, and to meet the needs of consumers of these products
The 19 signs
■ "Vimto"
■ «cooperation»
■ «the spirit of Evza»
■ «Lulu Mixt»
■ «Carrefour»
■ «Kassatly Chtaura»
■ «Memento»
■ «pigeon»
■ «The Bustan»
Monin
■ «SunQuick»
Tang
■ «Basil»
■ "Daily Fresh"
■ «old days»
■ «Natco»
■ "Dab Nanari"
Robinson
Foster Clarks
health benefits
A number of "Ramadan drinks" products are characterized by various health benefits, especially the "Tamarind" drink, which global reports indicate that it contains a number of vitamins and minerals, such as vitamins C and A, in addition to zinc, potassium, phosphorus, and magnesium. What makes it a drink that contributes to strengthening the immune system.
Also, "Tamarind" helps improve digestion, as it is one of the natural laxatives, due to its relatively high content of dietary fibers, which in turn contribute to reducing the proportion of fats in the blood, and the availability of quantities of potassium in its components may help in controlling blood pressure. In addition, it may help prevent anemia, due to the large amounts of iron in it, which helps the body to produce an adequate amount of red blood cells.
There is also a drink «Qamar al-Din», which also has several health benefits, as it relies on apricots in its manufacture, which helps to enhance the body’s immunity and prevent infections, while it contains antioxidant components.
"Qamar al-Din" drink contains a high percentage of minerals and vitamins, including vitamin A, vitamin B complex, in addition to vitamin C, and it also contains potassium in large quantities.
• The great diversity is due to keeping pace with the demands of the different nationalities of consumers residing in the country according to their customs.
• Ramadan witnesses a great demand for "Ramadan drinks", with rates reaching 100%.
• The UAE tops the list of countries of origin that manufacture "Ramadan drinks".
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