Didi responded with a “high rake rate”: orders higher than 30% accounted for 2.7%
and stated that it has been investigating the causes of extreme orders and doing its best to avoid extreme situations.
On May 7, Didi released the "Explanation on Didi Online Car-hailing "Rate" in response to recent doubts about the high rake rate.
Didi said that orders with a rake of more than 30% accounted for 2.7% of the total orders, including passenger subsidies, corporate operating costs, taxes and payment handling fees.
Didi said that it will continue to promote open and transparent platform pricing.
Recently, there have been voices showing that Didi’s levy is more than 30%, questioning that its levy is too high; in addition, the price ratio between the driver and the passenger is too large.
Didi said that there are indeed some orders with relatively low driver income, such as on-the-road orders. Among them, orders with a draw of more than 30% account for 2.7% of the total orders. It has been investigating the causes of extreme orders and doing its best to avoid extreme orders. The emergence of the situation.
According to the data provided by Didi, in 2020, Didi ride-hailing drivers' income will account for 79.1% of total passenger payables.
Of the remaining 20.9%, 10.9% are passenger subsidies, 6.9% are corporate operating costs (technology research and development, servers, security, customer service, manpower, offline operations, etc.), tax and payment handling fees, etc., and 3.1% are online appointments Net profit of car business.
According to Xinhua News Agency, some netizens expressed their understanding of the interpretation of the Didi platform, saying that "using data to speak is a good attitude" and "platform operation also costs."
However, there are also many netizens who don’t buy Didi’s dismantling and enumerating its uses. They think that they are stealing the concept and diverting their attention. “It is impossible to have only 20.9% of the commission, but it is actually much higher than this.” Big data can play whatever you want." "Anyway, it is monopoly, what you say is what you say."
Some netizens said that burning money to subsidize passengers is not a reason, and high cost and low profit are not a reason. If the money is not drawn from the driver, the platform will have to pay it out, which in itself is its cost!
More netizens called on online car-hailing companies represented by Didi to accept criticism and take concrete actions to promote continuous rectification of the problem of extraction, and make platform pricing more standardized, open and transparent.
For the platform's pricing mechanism, passengers, drivers, and the platform should all have the right to know.
Some netizens said that they hope that passengers and drivers can clearly see the actual fare paid and the actual fare bills, so as to be truly transparent.
Respond to
Why is there a large gap between the driver’s end and the passenger’s end?
Didi responded that drivers and passengers calculate the fare separately according to separate pricing rules.
Due to factors such as different cities, order distances, time lengths, and road congestion, the ratio of driver income to the fare payable by passengers is also inconsistent.
According to reports, driver income includes driver share and driver subsidies.
Among them, the driver’s share: includes the basic income of each order and other income (dynamic price adjustments paid by passengers, dispatch fees, thank you fees, cancellation fees, Spring Festival service fees, etc., paid to the driver in full, and empty driving compensation paid by the platform, etc.).
And driver subsidies: the platform issues redemption awards, morning and evening peak awards, holiday subsidies, etc. (drivers' subsidies on the same day are generally credited to the account the next day).
Some drivers have questions: Didi will subsidize drivers and passengers after collecting the "high rake". Why bother to redistribute it twice? Why not directly reduce the "cash"?
Didi responded that in order to incentivize drivers to pick up more cars and take orders in areas with high demand in rainy and snowy weather, morning and evening peaks, holiday peaks, and high demand areas, the platform will provide subsidies to encourage drivers to work more and get better.
If you follow the "equalism" completely, it means that the flexibility of supply and demand adjustment is lost, and it will be more difficult to get a taxi during peak periods and hot spots.
This distribution method allows passengers to experience a better experience, provides more protection to drivers, and strives to achieve a three-way circulation of drivers, passengers, and platforms.
According to reports, in the past two years, on the basis of increasing safety investment, Didi has continued to improve efficiency, reduce operating costs, and maintain a low gross profit level. At present, Didi's online car-hailing has turned losses into profits. In 2020 Profit 3.1%.
Didi said that it will continue to promote the openness and transparency of platform pricing, and the driver committee will continue to solicit driver opinions and publicize progress.
Since the establishment of the driver committee on April 21, 2021, Didi has received more than 2,000 real-name feedback opinions and suggestions from driver masters.
Didi said that it will try to invite drivers with good opinions to join the driver committee to help improve optimization.
Text/Photo courtesy of our reporter Wen Jing/Visual China