The "Financial and Business Education" market urgently needs to be regulated

　　Dong Ximiao

　　In the near future, there are two sets of data worthy of attention.

First, on April 23rd "World Book Day", the Jingdong Research Institute released a report showing that the sales growth rate of "one-minute" books such as one-minute wealth lessons was as high as 300% in the past three years. "Books" books have increased by about 5 times.

Second, the data obtained from Enterprise Check shows that there are currently 10,055 financial education-related companies in operation in China, and the number of registered companies from 2018 to 2020 is 1,431, 1,887, and 852, respectively.

The seemingly unrelated two sets of data show that the public has a high enthusiasm for learning and understanding financial-related knowledge and a strong demand.

　　There are many reasons for the rapid rise of "financial education".

With the increase in per capita income, the public's awareness of investment and financial management has quickly awakened, and young people in particular hope to obtain income beyond wages through investment and financial management.

However, the development of my country's financial management market started late, and the general public's financial literacy level is not high. Many people are eager to quickly improve their investment and financial management capabilities through some training.

It is not surprising that "financial business education", as a "knowledge payment" model in the field of financial knowledge learning and training, has rapidly emerged.

　　However, in the process of rapid growth, some problems in the field of "financial and business education" have gradually been exposed, and some of the practice institutions have brutally operated and developed disorderly, and the market order is relatively chaotic.

According to reports, "one yuan learns to manage financial affairs and is defrauded of nearly 10,000 yuan" and other phenomena are not uncommon, and complaints involving "online financial education" remain high.

Some institutions even use the banner of "financial and business education" to recommend securities funds and wealth management products to the public in violation of regulations.

If this behavior spreads, it may accumulate greater risks and may even affect financial and social stability.

　　In its essence, the problems in the field of "financial and business education" are mainly reflected in the "three nos", that is, no threshold, no qualifications, and no supervision.

No threshold-just register a company or open an account at will, you can carry out the so-called online financial education.

Unqualified-most of the practitioners engaged in financial education do not have relevant professional knowledge, so they dare to go to class after a few pages of PPT and a few courseware.

No supervision-At present, the "Financial Business Education" company has not been sufficiently supervised by the relevant education administrative department or financial supervision department, and to a large extent is in a "wild" state.

　　Since 2015, due to the lack of supervision and other factors, P2P network lending has grown savagely, and the lessons have been very profound.

Therefore, it is necessary to learn relevant lessons, improve and strengthen the supervision of the "financial and business education" field as soon as possible, and solve the above-mentioned "three noes" problem.

It is recommended that relevant departments study and introduce a management system to regulate the chaos in the field of "financial education", implement pre-filing or review of the registration of institutions such as "financial education" and "financial education", and propose clear financial practices for practitioners engaged in financial management training Qualification requirements.

The judiciary must step up its crackdown and handling of institutions that engage in fraud under the name of "financial and business education."

Various media platforms, short video websites, etc., must strictly review related courses such as "financial business", "financial management", and "recommended stocks" to prevent disorderly recommendation.

　　According to data released by the banking wealth management registration and custody center, as of the end of March 2021, the scale of my country's banking wealth management market reached 25.03 trillion yuan, a year-on-year increase of 7.02%, becoming the most important part of the asset management market.

Financial institutions with commercial banks and their wealth management subsidiaries as the mainstay should attach importance to consumer education and protection, pay attention to "financial business education", become a regular army in the field of "financial business education", and drive out bad currency with good money.

Financial institutions should speed up the compilation of easy-to-understand and vivid books, pictures, and audio and video teaching materials, increase the popularization and cultivation of the public's wealth concept, financial knowledge, investment skills and risk awareness, and improve the pertinence and effectiveness of training.

　　For the public, there is no shortcut to learning investment and financial management, and it cannot be done overnight.

Especially ordinary people with average financial literacy should start from the basic knowledge of economics and finance, and seek professional help from financial institutions when necessary.

Remember: most people will not become rich overnight, nor will they become "great gods" overnight.

　　(The author is the chief researcher of Zhaolian Finance)