China News Service, Shenyang, May 6th (Han Hong) As summer approaches, the temperature warms up and rises. During the "May 1st" holiday in 2021, the consumer market in Liaoning continues to pick up, and the recovery of cultural and tourism consumption in many places lights up. Night Economy".
The Department of Commerce of Liaoning Province announced on the 5th that during the "May 1st" festival, the consumer market in Liaoning Province has shown a good momentum of continuous recovery and steady growth. The sales of 70 commercial circulation companies under monitoring have reached 404 million yuan (RMB, the same below) ), a year-on-year increase of 25.7%.
During the "May 1st" period, night-time consumption in various parts of Liaoning continued to rise, especially the role of culture in pulling night-time consumption was more obvious.
Shenyang City Bookstore has attracted many tourists to "check in". During the "May 1st" period, City Bookstore Mozishan Store, City Bookstore Wanda ONE Store, and Urban New Era Civilization Practice Center store received more than 10,000 readers.
The Shengjing Grand Theater introduced performances such as the fine modern dance drama "The Great Wall", the drama "The Leaning Tower of Pisa", and the musical "Your Lie in April". The attendance rate during the festival reached an average of 61.14%.
According to the relevant person in charge of the Shenyang Municipal Bureau of Culture, Tourism, Radio and Television, Shenyang has issued 11 million yuan in cultural tourism vouchers, covering 11 types of consumption scenes such as accommodation, cultural museums, theaters, scenic spots, etc., and more than 300 cultural tourism enterprises.
As of 10:00 on May 5th, 116,000 have been received, and a total of 8,050 consumer vouchers have been redeemed and redeemed. The acceptance subsidy amounted to 380,500 yuan, which directly drove the cultural tourism industry's consumption of 1,358,100 yuan, and the direct driving effect reached 3.57 times.
Among them, the operating income of Xinhua Bookstore Northern Book City Co., Ltd. from the 1st to the 4th increased by 40% and 35.2% over the same period in 2020 and 2019, respectively.
In Dalian, the pro-sea night consumer project "Shengya Night Market" and China's first immersive aquarium game drama "New Era" opened simultaneously on "May 1st", and launched a brand-new "day + night" duality centered on the urban characteristics of "ocean culture". Time-linked tourism boutique lines to form a seamless connection between day and night of "products + services" in scenic spots, to meet tourists' full-time one-stop consumption needs and lead a new direction of leisure.
Anshan cultural nightlife brings an "art feast" to the public. Variety shows, vocal music specials, group essays, national intangible cultural heritage projects-Haicheng Horn Opera special performances are wonderful, effectively boosting night consumption; Anshan 10th National Reading During the "May 1st" period, the number of readers reading and buying books at Xinhua Bookstore has doubled, and sales have increased by 10% year-on-year.
In addition, the continued recovery of Liaoning's consumer market is also reflected in the catering and accommodation industries. "This May Day I am very contented. I have enough crayfish and enough scenery to see my life." Lin Yiran from Tianjin told reporters after attending the "2021 Dalian International Lobster Festival". According to monitoring, the sales of Shenyang Laobian dumplings, which are the most popular among the people, increased by 984% year-on-year. At the same time, the accommodation industry in Liaoning also rapidly heated up during May Day, and hotels in many places were full. In Yingkou, the passenger flow of suburban scenic spots, amusement parks, and hot springs such as Dashiqiao, Gaizhou, Bayuquan, etc., reached more than three times the usual volume, driving the fullness of guest rooms in major hotels, villas, and sea view rooms, and the turnover of key accommodation companies doubled . (Finish)