China News Service, Nanjing, May 7 (Xu Shanshan) During the first "May 1" holiday in the post-epidemic era, tourists were enthusiastic about "compensation travel".

According to news from Nanjing Tourism Group on the 7th, the group achieved revenue of 80 million yuan during the five-day holiday, an increase of 139% over 2019, and received more than 1 million tourists.

　　"The cultural and tourism market has surpassed the level before the epidemic." According to the relevant person in charge of the Nanjing Municipal Bureau of Culture and Tourism, during the "May 1st" period, Nanjing 4A-level (including) high-level scenic spots received 4,138,700 domestic and foreign tourists, with an average of daily tourists The volume recovered to nearly 90% of the same period in 2019, and the accumulated operating income was more than 75 million yuan, which was a positive growth compared to 2019.

　　In terms of stimulating the potential of cultural tourism consumption, Nanjing has made active explorations, and new products and new business formats continue to emerge.

During this "May 1st" small holiday, Nanjing Tourism Group launched a wealth of market supply, deep integration of business, tourism and cultural development, and multi-sector business reached a new high, fully driving the "holiday economy".

On May 1, the "Legend of the Yangtze River" cruise ship docked at Wumadu Wharf in Muyan Riverside Scenic Area had its first trial sailing.

Photo courtesy of Nanjing Tourism Group

　　As the main entrance of Nanjing's global tourism, Mochou Tourism served 195,000 citizens during the "May 1st" period. The platform set a "double new high" in holiday revenue and number of users, 8 times that of the same period in 2020.

　　Reintroduction activities, overnight stay at the zoo, live broadcast of the red ibis nursery, caring adoption and breeding experience... At the Hongshan Zoo in Nanjing, various themed activities have attracted many tourists, and the total number of visitors in the five days is about 170,000, compared with 2020 An increase of 114,000 passengers, an increase of 203%.

　　As one of the key activities of Nanjing to build an "international consumer center city", during the "May 1st" period, the "Blue Whale·Drum Tower Tide Fun Festival" kicked off in Shuimu Qinhuai Art Life Street.

Through the cross-border combination of hip-hop, music, skateboarding, food, art, and fashion market, the fashion festival is a five-in-one form of business, culture, art, travel, and sports to build a one-stop consumer and leisure brand for tourists. Experience, set off Nanjing "the most dazzling trendy style of play".

　　During the holidays, rural tourism and self-driving trips in Nanjing continue to heat up. Checking in on the Internet celebrity attractions, following the red footprint, tasting farmhouse food, and staying in boutique homestays has become an indispensable part of the journey.

According to information provided by the Nanjing Municipal Bureau of Culture and Tourism, during the "May 1st" period, the three beautiful rural tourism routes in Jiangning Camellia Bamboo Sea, Lishui Remembrance Endeavour, and Gaochun Slow City Wonderland were very popular.

　　The centralized launch of new tourism products has also attracted citizens and tourists to experience it.

On May 1, the "Legend of the Yangtze River" cruise ship docked at the Wumadu Wharf in the Muyan Riverside Scenic Area had its first trial sailing, which also marked Nanjing's official departure from the "Qinhuai River Era" to the "New Era of Yangtze River Tourism".

　　Before the "May 1st" holiday, Nanjing issued the "Three-year Action Plan for Nanjing to Create an International Consumption Center City (2021-2023)" (hereinafter referred to as the "Three-year Plan").

According to the three-year plan, by 2023, the total retail sales of consumer goods in Nanjing will reach 890 billion yuan, an average annual increase of 7%; by 2025, the city's total retail sales will exceed 100 billion yuan.

　　In the past two years, Nanjing has seized the opportunity of creating an international consumption center city to further promote the upgrading of consumption carriers, the expansion of the consumption market, the improvement of consumption quality, and the improvement of the consumption environment.

In 2020, the year-on-year growth rate of Nanjing's total retail sales ranked first in Jiangsu Province, and the total amount ranked eighth among major cities in the country.

In the first quarter of this year, Nanjing achieved a total of 210.73 billion yuan in social retail, a year-on-year increase of 39.6%.

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