Skyworth Automobile plans to go public next year

  Novices get together on the cross-border car racing track crazy

  Intern reporter Yang Tianyue

  After Baidu, Huawei, Evergrande, Xiaomi, Didi and other companies stopped building cars, giants in the home appliance industry have also begun to enter the game.

  On April 27, Kaiwo New Energy Automobile Group officially released the "Skyworth Auto" brand in Beijing. Another new crossover member in the automotive industry. Skyworth Auto has even been unable to hold back its IPO ambitions: it plans to go public next year and the goal is Reached the top ten in the world.

Since the beginning of this year, the vigorous cross-border car-building movement has kicked off, and the new energy vehicle track is becoming crowded and crazy.

  "Color TV King" enters the market to build a cross-border car

  “Only when the auto industry goes public can it grow bigger and stronger. Rapid listing is the short-term goal.” Huang Hongsheng, founder of Skyworth and chairman of Kaiwo New Energy Automobile Group, said at the Skyworth Automobile Brand Conference that he plans to declare within this year and hope to be listed next year. Science and Technology Innovation Board.

  In 2011, Huang Hongsheng, the "king of color TV", followed his own "car dream" and started his second venture and founded Kaiwo New Energy Automobile Group.

Subsequently, Kaiwo Group acquired and reorganized Nanjing Jinlong Bus Manufacturing Co., Ltd., a well-known industry in the industry, and shifted the focus of its car manufacturing business from traditional CMB to new energy buses, and mainly developed and produced new energy electric light vehicles, small buses, buses, and public buses. And other models.

  In 2017, Kaiwo Group began to enter the passenger car market.

In 2019, the "Kowo Zhixing Technology" was established, and the Skylink intelligent network connection system was developed on the basis of the Coocaa ecosystem.

In November 2020, Kaiwo released the first pure-electric mid-level SUV, Tianmei ET5. On March 26, 2021, Kaiwo Group and Skyworth Group completed the trademark transfer, and the remodeled Tianmei ET5 also became the first listed model of Skyworth Automobile.

  Although Kaiwo Group has been working in the field of new energy buses for ten years, as a new brand of cross-border vehicle manufacturing, Skyworth Automobile has only one passenger model on the market, because the sales volume is too low and there is almost no sense of existence in the auto market.

Even so, Huang Hongsheng has made no secret of his IPO ambitions, which quickly aroused heated discussions in the industry.

  "Novices" get together into the new energy track

  Skyworth is not the only home appliance company coveting the auto market.

Around 2003, my country's auto industry was booming. Home appliance companies such as Midea, Chunlan, Oaks, Bird, Gree, etc. have announced the manufacture of cars one after another, setting off a wave of entering the auto industry in the industry.

However, the Midea car-making project failed within five years due to poor management, and the Gree car-making project was suspended after a loss of 10 billion yuan within two years.

  In the past two years, the new energy vehicle market has continued to grow. Under the wave of electrification and intelligence, Internet giants that provide automakers with intelligent networking and autonomous driving solutions have begun to build cars, and the cross-border camp of smart cars has expanded rapidly.

  On April 27th, 360 Group led the investment of Nezha Automobile’s D round of about 3 billion yuan in financing, and Zhou Hongyi’s car was finally revealed; after a day, there was news that OPPO founder Chen Mingyong was also leading the team to prepare for the construction. car.

  Cross-border car making becomes a market value management tool?

  Why are Internet companies and traditional manufacturing companies pouring into the new energy vehicle track?

On the one hand, the core technology of electric vehicles has changed from an engine to a power battery, and no longer has a complicated mechanical structure, and the manufacturing threshold is lower than that of traditional fuel vehicles.

On the other hand, new energy vehicles have become the main responsibilities of next-generation vehicles. In the future, smart cars will become as important terminals as smart phones.

  In recent years, through policy support and market cultivation, the development prospects of new energy vehicles have gradually become clear.

Statistics from the China Automobile Association show that in the first quarter of 2021, the sales volume of new energy vehicles was 515,000, a year-on-year increase of 73.4%, accounting for less than 10% of passenger car sales, and there is still huge room for growth.

Cui Dongshu, secretary-general of the Travel Association, said recently: "The sales of the world's three major new energy vehicle markets will exceed expectations this year, and the domestic annual sales forecast will reach 2.4 million to 2.6 million vehicles."

  However, although the technical threshold has been lowered, it is still a huge challenge for new entrants to create safe and reliable electric vehicles.

  In the view of some people in the industry, in the vigorous car-making movement, there may be many motivations to build cars to attract capital attention and increase the company's market value.

  Huang Hongsheng revealed that he plans to invest another 30 billion yuan to achieve the goal of Skyworth Auto's top ten in the world, and by connecting the capital market, the market value of Skyworth Auto will reach 300 billion yuan.

  Yan Jinghui, a member of the Expert Committee of the China Automobile Dealers Association, analyzed that it is understandable that traditional manufacturing companies aim at the promising track of new energy vehicles and may seize the trend.

However, the automobile is very different from the traditional manufacturing industry. Traditional manufacturing companies that cross-border into the car industry will face competition from traditional car companies and new car manufacturers at the same time. Without core competitiveness, it will be difficult to break out of their own world.