China News Service, Rao, April 28th, Wire Title: Experiences in Jiangxi Rural Areas: Farmers "Touch the Net" to Increase Agricultural Products and Get Out of "Deep Boudoirs"
Reporter Wu Pengquan
A mobile phone, a computer, and a network cable have turned Lv Yanchang, who lives in Jiaotang Village, Danan Town, Guangfeng District, Shangrao City, Jiangxi Province, into a "Internet expert" in the village.
Majiayou pomelo is abundant in Danan Town, Guangfeng District.
However, with the continuous growth of Majiayou pomelo production, sales difficulties once became a bottleneck restricting the development of the local Majiayou pomelo industry.
Faced with the difficulty of finding a market for high-quality agricultural specialty products, Lu Yanjue was just as worried as the villagers. "Seeing that Majiayou pomelo is unsalable, I am really anxious."
The picture shows Zhou Xiaohua sorting goods at the Qinghu Village E-commerce Service Station in Geyuan Town, Hengfeng County, Jiangxi Province.
Photo by Wu Pengquan
In order to find a sales "outlet", Lu Yanchang became the owner of the e-commerce service station in Jiaotang Village of "Postal Shopping" in 2015.
From participating in postal training to actual e-commerce operations, she gradually explored a set of mature e-commerce models.
"Now we mainly sell Majiayou pomelo seedlings online, as well as Majiayou pomelo extension products such as pomelo peel and honey pomelo tea. We also sell local products such as camellia oil and dried bamboo shoots for the folks. Last year sales reached 3 million yuan." In 2020, Lv Yanzhen, who enjoys the dividends of e-commerce, began to test the live broadcast of goods, and opened the "live broadcast room" to the field to help villagers sell a large number of agricultural products.
"Through the live broadcast of goods, the sales channels of agricultural products have been broadened, and the pockets of the villagers have become more and more bulging!"
One end is connected to the field and the other is connected to the consumer market.
In recent years, with the increasing popularity of the Internet, e-commerce in China’s rural areas has flourished, not only making agricultural products that have been "hidden in the mountains" as "net celebrities", but also adding new ideas to the income of more and more ordinary farmers. power.
Shangrao, located in northeastern Jiangxi, is named for its "superior and rich", and is known as "the best in the south of the Yangtze River, and the best in the south of the Yangtze River", and is rich in specialty agricultural products.
In recent years, the Shangrao branch of China Post Group Co., Ltd. has given full play to the advantages of the postal logistics, information flow, and capital flow as a three-in-one platform, and further explored the unique local ecology and source advantages of agricultural products, and promoted enterprises, products and e-commerce The docking of platforms has helped farmers increase their income by "connecting to the Internet".
According to Chai Zhenyu, head of the Agricultural Cooperation Project of the Channel Platform Department of Shangrao Branch of China Post Group Co., Ltd., Shangrao Post will focus on the agricultural industry layout of "East Pomelo, West Crab, Southern Red, Northern Green, and Chinese Food" in Shangrao City in 2019. In the year, the main body implemented the "Raopin Online Shopping" project to enrich the sales channels of agricultural products, and help Shangrao to fight poverty and serve the strategy of rural revitalization.
Chai Zhenyu said that in the process of promoting beneficial agricultural cooperation, Shangrao Post has also vigorously promoted the construction of a beneficial agricultural supply chain system and promoted the sales of agricultural products by cooperatives and agricultural enterprises; actively led the construction of a three-level rural logistics distribution system and accelerated the construction of a same-city distribution network, etc. .
Pueraria is a specialty of Geyuan Town, Hengfeng County, Jiangxi Province.
Zhou Xiaohua, who grew up in Geyuan Town, established a Huinong Cooperative called "Red Soil Love". The cooperative processed Pueraria lobata root as raw materials to produce Pueraria lobata root powder, Pueraria lobata tea, Pueraria lobata wine and other products. It also hired 18 poor households to work in the base to solve their employment problems.
As market competition intensifies, traditional offline sales models are difficult to meet the needs of cooperatives to grow and develop.
Four years ago, Zhou Xiaohua chose to join the postal rural e-commerce team. “With the help of the postal e-commerce platform, product sales have been steadily increasing since 2017.”
In fact, like Zhou Xiaohua, more and more people have realized that e-commerce has gradually become a new platform for the circulation of agricultural products, a new driving force for farmers' income, a new engine for agricultural industrialization, and a new channel for rural modernization.
The reporter learned that after five years of hard work, Shangrao Post has become the main force in the development of rural e-commerce in Shangrao and a model for poverty alleviation through e-commerce, forming industrial cooperatives + e-commerce poverty alleviation, red tourism (rural tourism) + e-commerce poverty alleviation, Eight typical e-commerce poverty alleviation models including village industry + e-commerce poverty alleviation, poverty-stricken households + e-commerce poverty alleviation, migrant workers returning to their hometowns to start a business + e-commerce poverty alleviation.
Tu Longfeng, deputy director of the Institute of Sociology of the Jiangxi Academy of Social Sciences, believes that rural e-commerce can connect scattered small farmers to the huge domestic and foreign markets, and it can also force the development and upgrading of the agricultural industry through large-scale and order-based demand. Farmers get rich and increase their income, which plays an important supporting role in promoting the revitalization of rural industries.
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