[Explanation] On April 27, the National Development and Reform Commission held a media briefing for the 2021 China Brand Day event.

Xia Nong, the first-level inspector of the Industrial Development Department of the National Development and Reform Commission, introduced that the China Brand Day event in 2021 will be held from May 10th to 12th, and will be held in a combination of online and offline methods.

  [Concurrent] Xia Nong, First Inspector, Industrial Development Department, National Development and Reform Commission

  The theme of the 2021 China Brand Day event is "Chinese Brands, Sharing the World; Gathering Double Cycles, Leading New Consumption".

The contents of the activities include: one is to hold the 2021 China Brand Development International Forum, the other is to hold the China Independent Brand Expo, and the third is to guide local governments to organize and carry out special brand creation activities on their own.

The 2021 China Brand Day event will officially open on May 10.

At that time, under the premise of strictly implementing the normalization requirements for epidemic prevention and control, a combination of online and offline models will be adopted.

From May 10th to 12th, the China Independent Brand Expo will be held at the Shanghai Exhibition Center.

  [Explanation] The China Independent Brand Expo, which will be held at the Shanghai Exhibition Center on May 10-12, will simultaneously build an online and offline display platform.

A central exhibition area and a local exhibition area will be set offline, and 1 Yunshang Preface Hall, 37 Yunshang Local Pavilions and 19 Yunshang Central Enterprise Pavilions will be set online.

  [Concurrent] Xia Nong, First Inspector, Industrial Development Department, National Development and Reform Commission

  At that time, a brand tree will be set up in the prologue hall of the exhibition hall. Its "leaf" is a fully flexible display screen independently developed and produced by Chinese enterprises. It can not only dynamically present personalized content, but also interact with the audience in real time, satisfying the audience's visual senses. At the same time of experience, it is also very interactive and interesting.

In the local exhibition area, there are also many wonderful and bright spots. For example, the Anhui Pavilion will launch the original quantum superconducting quantum computer model; the Jiangxi Pavilion will display the celestial bottle that integrates traditional craftsmanship and modern technological innovation, and the Sichuan Pavilion will exhibit Sanxingdui bronze longitudinal-eye mask model.

  [Explanation] Zhang Xiaohong, deputy director of the State-owned Assets Supervision and Administration Commission of the State-owned Assets Supervision and Administration Commission of the State-owned Assets Supervision and Administration Commission of the State-owned Assets Supervision and Administration Commission of Science and Technology Innovation and Social Responsibility Bureau, has a large number of manufacturing enterprises among central enterprises.

  [Concurrent] Zhang Xiaohong, Deputy Director of the Bureau of Science and Technology Innovation and Social Responsibility, SASAC

  Entering the China Shipbuilding Exhibition Hall, the audience can not only see the products of many high-tech brands such as the "Struggle" manned submersible and the "Xuelong 2" polar expedition ship, which set a record of 10,909 meters of China's manned deep diving depth. The strength of my country's national defense equipment can be understood through models of Liaoning ships, conventionally powered submarines, destroyers, and frigates.

China FAW, the eldest son of the Chinese automobile industry, will not only display the "Red Flag" branded cars, but will also focus on displaying the "zero carbon emission, zero pollution", independently researched and developed first hydrogen engine, presenting the innovative development, transformation and upgrading of the automotive industry.

  Dong Zeyu reports from Beijing

Editor in charge: [Lu Yan]