China News Service, April 25, Ministry of Commerce spokesperson Gao Feng introduced on the 25th, in order to comply with current consumer demand, seize the peak consumption season in spring and summer, further stimulate market vitality, release consumption potential, accelerate market recovery, and promote consumption stability. Quality, the Ministry of Commerce will work with relevant departments and localities to organize a series of activities for the 2021 National Consumption Promotion Month in the near future.
Among them, the "Consumption Promotion Month" event will be officially launched in Shanghai on May 1.
Data map: People spend and shop in malls.
Photo by China News Agency reporter Zhang Yun
On the 25th, the Ministry of Commerce held a special press conference for the series of activities of the 2021 National Consumption Promotion Month, and Gao Feng introduced the relevant situation at the meeting.
Gao Feng said that since the beginning of this year, my country's consumer market has generally continued the upward trend since the second half of last year, stabilizing and strengthening, stabilizing and improving, and the trend of recovery is obvious.
In the first quarter, my country’s total social retail was 10.52 trillion yuan, a year-on-year increase of 33.9%, an increase of 8.5% over the same period in 2019, and an increase of 1.86% over the fourth quarter of last year.
Among them, the month of March increased by 34.2% year-on-year and 12.9% year-on-year, and the growth rate was 0.4 and 6.5 percentage points faster than January and February respectively.
Sales of mid-to-high-end products have accelerated, service consumption has gradually recovered, new types of consumption have developed rapidly, urban and rural markets have recovered simultaneously, and consumer prices have generally stabilized.
But at the same time, residents' consumption is still restricted to a certain extent, and the recovery of consumption is still uneven. The recovery of some industries, some business types, some categories, and some regions is still relatively slow, and the consumer's consumption needs have not been fully satisfied.
Gao Feng introduced that as my country’s epidemic prevention and control situation continues to improve, in accordance with the Party Central Committee and the State Council’s firm implementation of the strategy of expanding domestic demand, the decision-making and deployment of cultivating a complete domestic demand system will be accelerated. To stimulate market vitality, release consumption potential, accelerate market recovery, and promote consumption stability and quality improvement, the Ministry of Commerce will organize a series of activities for the 2021 National Consumption Promotion Month in the near future with relevant departments and localities.
The series of activities will take the May "Consumption Promotion Month" as the main line. On the basis of strict implementation of epidemic prevention and control and safety production measures, we will insist on government establishment, enterprise participation, and market operation; adhere to the people's livelihood orientation, benefit enterprises and people, and be frugal and pragmatic. ; Adhere to the linkage between the top and bottom, taking into account both urban and rural areas, and connecting internally and externally.
Specifically include the following key activities:
First, the "Consumption Promotion Month" event will be officially launched in Shanghai on May 1.
The theme of the event is "Accelerate the promotion of consumption recovery and release of potential, promote the formation of a strong domestic market, and smooth the domestic and international dual cycle".
The slogan of the event is "Enjoy Consumption, Better Life".
At the launch ceremony, a series of consumer promotion activities with various forms and rich content will be held, such as auto shows and time-honored exhibitions.
Key enterprises and key platforms will release event information and various promotional measures. Shanghai’s "Five-Five Shopping Festival" will be launched at the same time, and many places such as Beijing, Guangdong, Chongqing, and Suzhou will also launch activities to promote consumption.
The second is to hold the third national "Dual Product Online Shopping Festival".
The event will be launched at the same time in Beijing and other places on April 28, lasting about half a month.
With the theme of "Brand Quality, Enjoying Life", this "Double Product Online Shopping Festival" promotes brand consumption and quality consumption.
The event will launch a batch of digital, networked, and intelligent new fashion products, a batch of domestic products and famous online products, a batch of well-known products from partner countries of the "Silk Road E-commerce", as well as catering, tourism, culture, and sports. And other high-quality online services.
Through live broadcast e-commerce, social e-commerce, personalized customization, flexible production and other new formats and new models to serve the new needs of consumers and improve everyone's quality of life.
During the event, Beijing and other places will actively organize supporting activities.
Currently, companies are actively participating, and the number is more than twice that of last year.
The third is to hold the "Chinese Food Festival" event, which will be officially launched in Yangzhou, Jiangsu Province on April 29, and will continue until the end of this year, and strive to create a new hot spot for catering consumption.
This event will focus on the launch of 31 local special catering activities to give full play to the leading role of the business circle. At the China International Food and Catering Expo in September, there will also be on-site tasting of special dishes.
We will actively advocate green consumption, healthy consumption, and safe consumption, and further promote the "CD Action" to unremittingly stop food waste.
The fourth is to hold the "Time-honored Carnival" event.
In fact, this activity has already started, and the kick-off ceremony will be officially held on May 12 at Beijing Road Pedestrian Street, Guangzhou.
The whole event will be carried out successively in conjunction with major nodes such as traditional festivals and major exhibitions. It will continue until the end of this year, with online and offline joint efforts to promote the innovative development of Chinese time-honored brands and the inheritance of Chinese excellent traditional culture.
Fifth, jointly hold the first China International Consumer Goods Fair with Hainan Province.
The first Consumer Fair will be positioned as a global display and trading platform for international consumer boutiques, and will be held in Haikou, Hainan from May 7th to 10th, 2021.
During the exhibition, six major events including the opening ceremony and theme forums will be held, as well as a series of supporting activities such as new product launches, procurement docking, and industry promotion.
The Consumer Expo will gather high-quality consumer goods resources at home and abroad, connect the domestic and international dual cycles, and better meet the needs of consumers for quality consumption.
In addition, various localities will also organize various consumption promotion activities, such as integrating online and offline, covering commodity services, catering to urban and rural areas, and integrating commercial tourism culture, in combination with local consumption characteristics and festivals and other characteristic resources.
Gao Feng said that at present, the preparations for the "Consumption Promotion Month" series of activities are basically in place.
The Ministry of Commerce will work with relevant departments to guide and urge all localities to implement epidemic prevention and control and safety production measures in a strict and detailed manner, carefully organize and implement various activities, and effectively protect the rights and interests of consumers, and create a safe, secure and comfortable consumption environment for consumers , To ensure the smooth and complete success of this series of activities.