Why do "net celebrities" prefer small cities in Northeast China?
One is a land near the sea, and the other is a small border town. The northeastern cities of Yingkou and Suifenhe, which are more than 800 kilometers away in a straight line, rely on geographic characteristics and comparative advantages to make Internet celebrities "red" into productivity and cash flow into development. "Reservation" has become a new engine to stimulate local economic development.
"Freshly-baked hemp flowers, ready to be shipped, the old iron is fast!" Walked into Yingkou Shengshi Industrial Co., Ltd., located in the Liaohe Food Industrial Park, an online celebrity town in Yingkou Laobian, and brought the goods in a live broadcast. In progress.
The sweet scent mixed with custard and custard is coming, and with the enthusiastic "call" of the internet celebrity anchor, the internet celebrity product "yogurt popping hemp flower" is being sold in the live broadcast room at a rate of nearly 10,000 orders per minute.
In the production workshop of Shengshi Industrial, the workers lined up on the workbench, kneading, kneading, and unscrewing, and the twist billets quickly formed.
"In the past, offline stores could only sell hundreds of twists a day. Since the fast train of e-commerce live broadcasts, the company now produces 100,000 twists per day, and its production capacity is almost at its limit. More than 200 people work 20 hours a day to twist twists. Many anchors If you want to bring goods to our home, you have to arrange the number." Zhang Hexin, the company's chief operating manager of e-commerce, said with a smile, "We have been baking food for 30 years, and we never thought it would be so prosperous!"
Similarly, the e-commerce live broadcast of another company "Niang Niang Jia" is also very busy: four or five anchors enthusiastically introduced the goods on the shelves behind them in front of their mobile phone screens, and more than a dozen workers next door skillfully packaged the goods according to the order. classification.
Anchor Fang Xue told reporters that nowadays, there are many anchors on the base live broadcasting the goods every day, with more than 30,000 express delivery orders every day, and daily sales of nearly 800,000 yuan.
The prosperity of enterprises stems from the local Internet celebrity economy.
In 2019, the old border district of Yingkou City was led by the government and relied on market-oriented professional forces to deploy “Internet celebrity towns” and encouraged support for the Internet industry such as live broadcast and delivery. The cyber celebrity economic ecosystem created has found a breakthrough for enterprises to recover and transform.
Zheng Youhe, a local century-old store, relied on e-commerce live broadcasts to move from a coastal city to the whole country. In 2020, the annual sales will reach 120 million yuan, a year-on-year increase of 30%.
The production capacity has been expanded and the "rice bowls" have increased.
The rise of live delivery of goods has also promoted the supporting and agglomeration of upstream and downstream industries such as express delivery, logistics, and tape, and has promoted a significant drop in logistics costs. It has a comparative advantage across the country.
At present, the old border area has attracted more than 300 high-quality companies, with 150,000 network anchors under its umbrella, and a huge fan base of over 350 million people. The traffic and market have further attracted more and more physical production companies to come to investigate investment matters.
The opportunities brought by live e-commerce have allowed those northeastern cities that have been eager to seize the "outlet" to leapfrog the market.
Song Zehua, secretary of the old border district committee, said: "Northeast people have their own sense of humor, and their speech is easy to understand and stage fright. This is the comparative advantage of Northeast people. We give full play to the ability and quantity advantages of the Northeast anchors to better develop the Internet. Red economy."
Coincidentally, in Suifenhe City, Heilongjiang Province, on the Sino-Russian border, e-commerce live broadcasts have also emerged.
Through e-commerce methods such as live broadcast and delivery, foreign drinks and snack foods are sold from here to all parts of the country, directly and indirectly driving more than 25,000 jobs.
Nina, a Russian who has been rooted in China for many years, is one of them.
Live streaming, ordering, express delivery... In the northeast of April, the weather gradually warmed up, and Nina's work was as busy as usual. She had live broadcast sales on e-commerce platforms almost every day, mainly selling Russian food.
Nina said that in recent years, Russian food has been selling better and better, and many customers are "repeat customers."
Relying on the Mandarin and high-quality products that are full of northeastern flavor, Nina has accumulated many fans.
Nowadays, the life of this Russian girl is full of Chinese elements-eating hot pot, speaking Chinese, and sometimes making Chinese delicacies by herself.
In recent years, as the trade between China and Russia has become closer and closer, many Russians have chosen to work and live in Suifenhe City. The local area also provides foreigners with services such as housing subsidies and intellectual property protection, allowing them to engage in food processing and cross-border trade. Russians in e-commerce and other industries have become "star internet celebrities" here.
One is the "Internet celebrity town" where anchors in Northeast China can be seen everywhere, and the other is the border mountain city where you can encounter Russian "Internet celebrities". Northeast cities like Yingkou and Suifenhe that have set foot on the "outlet" are entering the "Internet +" economy. "Blue Ocean".
(Reporter Chen Mengyang, Li Zheng, Li Yujia, Dong Baosen)
(Xinhua News Agency, Shenyang, April 24)
Chen Mengyang Li Zheng Li Yujia Dong Baosen