Panasonic announced that it will acquire the American software company "Blueyonder" for $ 7.1 billion, or about 760 billion yen, and make it a wholly owned subsidiary.

The aim is to break away from the manufacturing-based business structure and integrate hardware and software to increase profitability.

According to the announcement, Panasonic will acquire the American software company "Blue Yonder".



The company is involved in the development of so-called supply chain systems that efficiently connect factories and warehouses to sales floors, and has more than 3,000 companies in 76 countries around the world, including American beverage giant Coca-Cola and German logistics giant DHL. I have a customer.



Panasonic invested 86 billion yen last year to acquire 20% of the shares, and this time it will buy all the remaining shares and make it a wholly owned subsidiary.



The investment amount is 7.1 billion dollars, about 760 billion yen, which is the largest investment since Sanyo Electric and Panasonic Electric Works became wholly owned subsidiaries for about 800 billion yen in 2011.



Panasonic's low profitability was a management issue.



By combining products such as face recognition technology and sensors, which we are good at, with Bruyonder's system, we will develop high value-added services around the world, break away from the manufacturing-based business structure, and increase profitability. The aim is.