While the health crisis is undermining many sectors of activity, online commerce has become an essential way of salvation.
According to a recent report from France Strategy, the research institute attached to the Prime Minister, it has grown by 37% in 2020 compared to 2019 due to the coronavirus.
Web giants like Amazon, Wish, Alibaba or Cdiscount are still carving out the lion's share, but many other players are driving this market.
Nearly 200,000 French commercial, industrial, craft and agricultural companies offer commercial sites.
A boom that does not date from yesterday.
Relative job creation
In its study, France Stratégie looked at the evolution of the sector since its appearance in the early 2000s, by targeting its impact on employment.
While e-commerce now accounts for 13% of retail goods and one billion packages are shipped each year primarily to homes, the report notes that this growth has not particularly boosted job creation.
Between 1994 and 2002, the annual workforce of employees in the sector increased by 3% per year, against only + 1% annually between 2002 and 2019. Because if e-commerce creates jobs, it also causes destruction in the sectors. traditional.
Likewise, the authors are worried about the development of the deliveries offered, which reduce companies' margins and encourage them to automate their warehouses to the detriment of human staff.
To counter these negative impacts, the rapporteurs advocate a rebalancing between traditional businesses, e-commerce and digital giants through fiscal measures, logistics regulation, the encouragement of digitization or the creation of an “online commerce” label. sustainable ”.
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