(Focus on Boao) What kind of "goods" did the "one brother and one sister" gather in Boao through live broadcast?
China News Agency, Boao, April 21st, title: What "goods" did the "one brother and one sister" gather in Boao through the live broadcast?
Author Jin Yizi
During the 2021 annual meeting of the Boao Forum for Asia, the live broadcast of "first brother" Li Jiaqi and "first sister" Weiya gathered in the "Internet celebrity economy" sub-forum on the evening of the 20th.
As the popular representatives of live broadcast e-commerce, their arrival has attracted a lot of media attention.
At the meeting, Li Jiaqi and Wei Ya responded to issues such as traffic, product selection, and public welfare assistance, and also provided suggestions for young people who are about to enter the industry.
Talk about traffic: live up to consumer trust
As a phenomenal live broadcast traffic "net celebrity", Li Jiaqi said that traffic brings him benefits, but it is more of a responsibility.
"When consumers give you trust and traffic, traffic is a commendatory term only if you use them well and do what you really like and are responsible to consumers."
Li Jiaqi said that the update speed of his live studio products is very slow, but he hopes that every product coming out of the live studio will be recognized and liked by consumers.
"If I haven't tried it for a period of time, I don't have the status of live broadcast and the confidence to recommend products."
Last year, the Ministry of Human Resources and Social Security and other departments jointly announced to the society 9 new occupations, including "Internet marketers".
"We are an e-commerce anchor and an Internet marketer." Li Jiaqi said that industry supervision is very strict and there are many regulations. There are some things in the live broadcast room that are not touchable and will not be sold.
Wei Ya also believes that consumer trust is very important for anchors.
"Consumers buy what you recommend based on trust. The anchor is a bridge connecting consumers and businesses, and recommending suitable products to the right people."
In response to a question from China News Agency, Wei Ya said that in the past few years of e-commerce live broadcast, she has chosen more diversified products, doing snack festivals, beauty festivals, life festivals, selling rice, mops, movie tickets, and even rockets. Launch service.
The second is more professionalism, with more and more professionals from different fields joining around.
"I hope that the traffic can be used for rural revitalization and the incubation of new brands, to drive the online and offline economy, and help resume work and production. With the power of traffic, I want to do such a thing." Wei Ya said.
Talking about poverty alleviation: helping farmers sustainably
Wei Ya told reporters that she started charity assistance to farmers in 2016. Agricultural products are not only sold at one time, but to be sustainable and standardized in terms of packaging and logistics.
"We hope to turn agricultural products into commodities, and then into explosive products. Many places have very distinctive agricultural products, but there is no channel for many people to discover them. I hope that more people can learn about them through the live broadcast studio."
Wei Ya said that it will continue to use the province as a unit to recommend good products such as agricultural products from various places to more people through the live studio, so as to drive the local industrial chain, promote the development of local logistics and other industries, and talent training.
Li Jiaqi said that he spent a lot of time last year to help the poor through charity in many places.
"The roses give people a lingering fragrance. When I was helping them, their experiences and stories also helped me in turn, giving me a lot of motivation and encouragement."
But in the process of helping farmers, Li Jiaqi also encountered difficulties.
"Someone once said that a live broadcast by an anchor can help farmers buy all their agricultural products for a year. Maybe a live broadcast can indeed do it, but if they give them so much confidence, they will prepare more agricultural products in the next year and cannot sell them. What should I do if I go out?"
In this regard, Li Jiaqi said that helping farmers is not blindly selling in order to be praised, but to help excellent farmers and sustainable farmers.
"I choose products very strictly and I am responsible to consumers, and the products I hope to help (sell) can become products that everyone is willing to buy spontaneously without me."
Advice for young people: Only persistence is the way out
With the popularity of live streaming, more and more people are involved.
In this regard, Wei Ya said, "I am very happy that so many people have joined the live broadcast industry." For an industry to thrive, people with different identities are required to participate. It is very boring if a garden has only one flower.
"Young people need to be brave to try, but they must think about it before entering the e-commerce industry." Li Jiaqi pointed out that this career is not exactly as glamorous as it seems.
"I hope that everyone who wants to be an anchor will choose the field he is best at, and can bring innovation to the industry, even if it is innovation in live broadcast skills, status, scenes and other aspects." Li Jiaqi sent to young people Two sentences: "Only perseverance can you see your only way out; you must believe that hard work will definitely pay off." (End)