Chinanews, Berlin, April 20 (Reporter Peng Dawei) The reporter learned from the IFA organizer on the 19th that the Berlin International Consumer Electronics Exhibition (IFA) will promote a full return to offline physical exhibitions this year.
The annual IFA exhibition is one of the world's largest consumer electronics exhibitions, attracting thousands of manufacturers and hundreds of thousands of visitors from all over the world every year.
Affected by the epidemic last year, the organizers changed to hold the exhibition in the form of a combination of online and offline "IFA2020 Special Edition", and the exhibition period was shortened to three days from September 3-5 of that year.
The organizer stated on the 19th that IFA2021 will be held from September 3rd to 7th.
Participants in certain industries have unprecedented interest in exhibiting, and more than 80% of the exhibition venues have been booked.
"IFA Berlin is the world's most enlightening technology event. It is unique in showing the depth and breadth of the global technology industry, from start-ups to the world's largest consumer electronics brand." Chief Executive Officer of Berlin International Exhibition Co., Ltd. Officer Martin Ecknig said, “The message we heard from the industry is clear and clear:'Technology is back to Berlin', ready to meet with retailers, media and consumers at any time-both to ensure safety, but also to meet online and offline. ."
Kai Hillebrandt, Chairman of the Supervisory Board of the German Entertainment and Communication Electronics Association, said: "This year has been difficult for everyone, but our industry continues to innovate and strive to help people actively solve problems and adapt to the current situation-keeping people with friends and family. Connect, work from home, stay healthy, and even enjoy entertainment under lockdowns and other restrictions. Now, we are ready to showcase our innovations for the future."
Like last year, public health and safety are still the primary considerations for the work of the IFA organizers this year.
The organizer continues to maintain close contact with the public health department to formulate plans and measures to ensure the safety of visitors and exhibitors.
"As always, ensuring the safety of visitors and exhibitors is our top priority." Jens Heithecker, Executive Director of IFA and Executive Vice President of Berlin International Exhibition Co., Ltd. said, "The global vaccination situation is in great shape, and the difficult lockdown is finally beginning to pay off— —This makes us confident in inviting exhibitors, visitors and media from all over the world to Berlin to participate in IFA2021 in September. Of course, we will take all precautions to ensure everyone’s health.” (End)