Guest of "La France Bouge", Wednesday on Europe 1, the explorer Bertrand Piccard welcomed the success of the "Solar Impulse Efficient Solution Label", launched four years ago to list "efficient" solutions to build a cleaner future.
"When I started this project, people told me it was impossible."
And as often, this was not enough to stop Bertrand Piccard, doctor, explorer, pilot and president of the Solar Impulse foundation.
A little over four years ago, at COP22, he launched the "Solar Impulse Efficient Solution Label", a certification for companies seeking to develop solutions for a cleaner future.
This week, the structure has passed the milestone of 1,000 projects identified - "We are even at 1.008", welcomed the president on Europe 1, Wednesday.
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Clean and profitable technologies
Behind this project, there is an idea in which Bertrand Piccard firmly believes: "the transition involves clean technologies, renewable energies, but on condition that they are profitable".
For that, "we have to convince governments and businesses, and for that we have to speak their language, that of job creation and industrial profit."
It was with the idea of presenting solutions to these players that the explorer launched the "Solar Impulse Efficient Solution Label", with three criteria: to be profitable, to change the world and to be manufactured or "manufacturable". that is to say in the production phase and not just in development.
"We are no longer in the link between GDP and consumption - therefore increased production - but in the link between GDP and increased efficiency," he explains at the microphone of
La France Bouge
"A minimum of means" for "a maximum of results"
What is efficiency?
"It's when you need a minimum of resources to achieve maximum results", summarizes Bertrand Piccard.
"With efficiency, you only aim for the goal, regardless of the means. By being efficient, we save energy, waste, natural resources…" Technologies that are sometimes more expensive but which will make money thanks to long-term savings, according to the pilot.
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The 1,000 labeled solutions - a third of which are French - are divided between six sectors: "water, energy, industry, agriculture, mobility and construction".
About half come from start-ups, the other half from large companies, "including large groups, like Engie and Schneider Electrics".
And if some solutions are designed to be sold to businesses, others will soon be available to consumers: products "certified" by the Solar Impulse foundation should soon be sold at Leroy Merlin.