The Barcelona businessman Mariano Puig Planas, former president of Puig and a founding member of the Family Business Institute in Spain, has died, the company reported this Tuesday in a statement.

Born in Barcelona in 1927, he was a member of the second generation of the Puig family and starred in the international expansion of the company.

Married and father of four sons and a daughter, he was a doctor in chemical engineering and graduated from Iese (1964) and from a young age he established ties with the United States, the Caribbean and France.

It agreed to distribute the Agua Lavanda Puig fragrance in the United States at the end of the 1950s and later achieved the representation of the Max Factor brand, which it distributed in Spain for more than 15 years.

In 1968 he signed an agreement in Paris with the designer Paco Rabanne for the creation of his fragrances, with which the international expansion of the company began.

In addition, in 1987 it agreed with the designer Carolina Herrera to produce its perfumes, and in 1995 it negotiated the purchase of its fashion division.


After being the founder of the Family Business Institute in Spain, he chaired it from 1995 to 1997, and was a member of the FBN and the European Family Business, among many other entities.

He was also a patron of the Princess of Asturias Foundation, and Felipe VI presented him with the Kingdom of Spain Award in February 2019 for his business career.

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