Can the blind box of the 98 yuan ticket really leave?
Insiders’ tip: Helping platforms attract traffic and bring brand effects seems to be more meaningful
You don't know where to go, you don't know the time of departure, and everything else... "Over 10 million people snapped up the blind box of 98 yuan ticket" on Weibo's hot search.
On April 3, 2021, the "Air Ticket Destination Blind Box" campaign launched by Tongcheng Travel attracted more than 20 million users to participate in panic buying.
The volume of Douyin and Xiaohongshu topics related to "Ticket Blind Box" exceeded 100 million.
A reporter from Beijing Youth Daily noticed that once consumers are dissatisfied with the destination of the ticket, consumers can get a full refund.
However, some netizens said that a one-way ticket of 98 yuan may seem cheap, but in fact it may be an "introduction." The return ticket, hotel accommodation, catering and time cost all need to be considered.
Because the "blind ticket box" leaves the flight basically on working days, some netizens have complained about it: either at the wrong time or at the wrong place, they can only apply for a refund.
Is it attractive?
Full refund for unsatisfied destination
Blind box buyers have almost no cost
"Ticket Destination Blind Box" is a new method of ticket marketing initiated by the same journey. Users can purchase a domestic one-way ticket with a designated departure place, a random destination, and a random date for 98 yuan.
If the ticket you get does not meet your expectations, you can still get a full refund.
During the three days of the Qingming Festival, the "Blind Box for Air Ticket Destinations" event attracted more than 20 million users and attracted a lot of media attention. It became the first phenomenon-level explosion in the tourism marketing field in the spring of 2021.
The so-called "blind box" refers to a toy box that consumers cannot know the specific product style in advance, and only when they open it will they know what they have won.
A reporter from the Beijing Youth Daily noted that the "ticket blind box" is similar to the physical blind box in that the user purchases a ticket to redeem the rights, but the specific destination can be redeemed, and even when to depart, only when "opening the box" I just know; unlike the physical blind box gameplay, the "ticket blind box" can not only enjoy the pleasure of expecting the moment when the uncertainty becomes certain when "opening the box", but also can not bear the cost of buying the blind box.
Once you are dissatisfied with the result of the ticket destination, you can get a full refund. For the player, almost only a little time cost is paid, and no money is required.
Tongcheng Travel revealed that there are a lot of daily orders, and our server is on the verge of collapse several times.
In this process, we are also constantly communicating with company leaders and increasing the budget to ensure that more users can participate.
Participants of the ticket blind box are mainly young users born in the 90s. The post-95s and 00s are the majority. In terms of gender, there are more female users.
Is it really a bargain?
Flights are basically working days
Most of the flights are morning and evening flights
The 98 yuan nationwide "flying as you wish" sounds like a profit. However, statistics show that the flights out of the blind box are basically working days, and most of the flight times are morning and evening flights.
For passengers, it seems to be a good deal to spend 98 yuan to buy a blind box product for air tickets, no matter which route is opened, but is the actual result really the case?
In an interview with the media, the person in charge of a travel agency said that the airline will take out some tickets for tail warehouse sales based on the occupancy rate of the previous month or last quarter. The blind box actually sells tail tickets for various destinations, and then These tickets are packaged for a lottery.
Netizen Xiao Wang posted a ticket and he got a ticket to Changsha on April 4. He said that they are all relatively unpopular destinations, and the daily price is not expensive, about a few hundred yuan, of course, the blind box is only 98 yuan. It's definitely the cheapest.
Netizens posted the tickets they won: there are destinations, airlines, and departure times to Xiamen, Guangzhou, Luoyang, Taiyuan and other places.
What is the original price of these tickets?
One of the netizens flew to Xiamen with a ticket price of 290 yuan for the same flight on the same day; another netizen posted a ticket and the ticket price showed that the price was 280 yuan.
Netizen Xiaoche said that if she graduated from university this year, if she can get a ticket for her graduation trip, she can take a trip wherever she wants to go; but if the date is not suitable, she will return it.
The vast majority of netizens have just posted the results of the blind box of air tickets, but the sellers of the blind box have not released the data for how many of them have actually made the trip.
Many netizens said: either at the wrong time or at the wrong place, they can only apply for a refund.
Netizens "Tucao"
98 yuan is just an introduction
There are so many places to spend money
A one-way ticket of 98 yuan may seem cheap, but in fact it may be an "introduction". If you get a Beijing-Xinjiang ticket, can you fly back for 98 yuan?
Return air tickets, hotel accommodation, catering, and time costs all require passengers to consider comprehensively. It may be too simple and impulsive to make a trip for one ticket.
After logging in, the user enters the identity information, and after selecting the departure airport, a domestic one-way ticket with a random destination and a random date can be drawn at a price of 98 yuan within a specified time.
If you don’t like it, you can get a full refund, but once you choose to lock the ticket, you can’t return or change it.
For example, some netizens complained about the impulse consumption of 98 yuan for a super-value air ticket, which added a heavy burden to themselves.
"Xiao Xing" tweeted, "With a quick draw, I got a ticket to the city where my boyfriend is located next week. I was so lucky that I locked the ticket in the last few seconds."
"Xiao Xing" Tucao said, full of "good luck", "98 yuan to see a boyfriend good value" "His city is so fun, so delicious, I am so happy".
After locking the ticket, I remembered that I was preparing for the exam this month, and my boyfriend was busy interviewing.
The return air ticket next week is extra expensive, and it will cost a lot of money to stay and eat after going there.
After locking the ticket, I was sure that I couldn't refund, and then I came to my senses. I didn't go and only lost 98 yuan, but at least 980 yuan was lost, and I would never spend impulsively in the future.
This group of articles / our reporter Lin Lishuang coordinated / Yu Meiying
Photo courtesy/Visual China
Industry view
Drainage effect is greater than the profit of ticket sales
Consumers should not be dazzled by "extra value"
Tongcheng Travel announced that it will launch a new round of "Blind Box for Air Ticket Destinations" at 10 o'clock on April 22.
The new round of activities will be fully upgraded for the "May 1st" travel scene. The event time will last from April 22 to April 26. During the event, users can draw once each on the Tongcheng Travel APP and Tongcheng Travel Mini Program. Blind box.
According to industry insiders, it can be seen from the fact that the "blind ticket box" is not satisfied with the full refund, this is not a true "blind box" sales, and it seems more meaningful to help the platform attract traffic and bring brand effects.
From a consumer's point of view, "Blind Box Grab" can be regarded as a game. If the result is really beyond expectations, it seems that you can plan a trip. If you are not satisfied, you can directly refund.
The most important thing is that consumers need to maintain a calm mind, not to be dazzled by the "extra value", and to consume calmly.