China News Service, April 12 (Liu Xiao) In recent years, Shanghai has ranked first in the country in terms of coffee consumption scale, number of coffee shops, and coffee industry development.
Data shows that Shanghai’s per capita coffee consumption is about 20 cups per year, while the national average is only 4 cups. There are more than 7,000 coffee shops in Shanghai. Many international coffee brands consider Shanghai as their first choice for entering the Chinese market.
Shanghai is the most important consumer market in the entire Chinese coffee industry, and it is also a place of innovation for the Chinese coffee industry.
China Business News released the "Shanghai Coffee Consumption Index". The report shows that Shanghai has 2.85 coffee shops per 10,000 people, reaching the average level of coffee consumption cities such as London, New York, Tokyo and other global cities. There are 15 streets in total. The density of cafes has reached 1.5 shops/100 meters or more.
Photo by Liu Xiao
In the format structure of Shanghai cafes, 55.88% of cafes are specialty coffees or independent cafes.
If the second wave is the chain expansion of coffee brands brought by Starbucks, then Shanghai has undoubtedly entered the third wave of coffee-making coffee with fine craftsmanship like brewing.
A major sign of the arrival of the "third wave of coffee" is the popularity of specialty coffee.
From the three points of focus on coffee, emphasis on flavor, and control over quality, Shanghai can screen out 783 boutique cafes, accounting for 11.33% of the city's total cafes.
Compared with the second coffee wave that sold handmade coffee through industrialized assembly lines, the return of specialty coffee to the aesthetic form of coffee itself triggered a new round of consumer experience revolution.
The Shangsheng Xinsuo Tsutaya Bookstore in Shanghai has become a "check-in" landmark that many tourists must visit.
Here, the space is more open, green plants can be seen everywhere, and seats are scattered among them.
"Shanghai is a modern city that has everything," said store manager Matsuo Shohei. "The space that Shanghai residents need is a space that can inspire inspiration and creativity, so we want to create a place where sensibility is hone." This is the boutique. The concept of upgrading the consumption space of coffee shops-strengthen interaction and atmosphere, and increase the temperature.
The business format upgrade brought to Shanghai by the third coffee wave is also reflected in convenience stores, bookstores, theaters, hotels and other places. They have all begun to develop their own coffee brands, such as Family's Beike Coffee, Sisyph Bookstore’s "Vector Coffee" , Hengshan·Heji’s "The Mix-Place Coffee", etc.
Coffee culture permeates every corner of the city's business.
A hundred years ago, coffee as an imported product injected new cultural elements into Shanghai. Today, the third-generation coffee wave is triggering a new round of consumer experience revolution. In Shanghai, new forms of coffee culture will continue to emerge, helping this long-established industry to rejuvenate.