[People's livelihood and economic highlights] Jewelry appraisal chaos: fake certificates can be bought for a few yuan, large quantities and discount
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For many consumers, the authentication certificate is the most intuitive and clear evidence for distinguishing the authenticity and quality of jewelry.
However, the price of some false jewelry identification certificates is only a few yuan, and there are discounts for large quantities.
Consumers should keep their eyes open. They can check the authenticity of the certificate through the official website of the certification agency instead of the website on the certificate, or log in to the official website of the National Certification and Accreditation Administration Commission and enter the agency certificate number under the CMA mark on the certificate to query the testing agency’s Whether the qualification is valid.
With the improvement of living standards, more and more people regard jewelry as an important option for jewelry consumption.
In addition to aesthetic factors, what people care most about when buying jewelry is authenticity and quality.
For many consumers who do not have relevant authentication knowledge, the authentication certificate is the most intuitive proof to distinguish the authenticity and quality of jewelry.
Merchants often use the identification certificate as the "identity card" of the jewelry to be sold together with the jewelry.
However, with the appraisal certificate, must the jewelry be real?
Some jewellery identification certificates are in doubt
"The pendant with the original price of 5999 yuan will give the family 3 orders for just 899 yuan", "9.9 yuan per second gold", "counter price of 1,000 yuan, and the price of pet fans as long as tens of yuan"... On a short video platform Above, enter the word "jewelry", and you can find many such "super-value offers" in the live jewelry sales room that started broadcasting.
"Worker Daily" reporters asked whether these jewels were equipped with authentication certificates, and the anchor gave affirmative answers without exception, and showed their respective "authoritative" authentication certificates in front of the camera.
During the live broadcast, Fangfang, the anchor of a jewelry store, claimed: "All goods are guaranteed, and the official certification is officially tested."
The back of the certificate displayed by the anchor shows that the appraisal agency is the "National Jewelry and Jade Quality Supervision and Inspection Center".
However, after careful comparison by the reporter, the test items, typesetting method, and agency address of the certificate are far from the real certificate displayed on the official website of the National Jewelry and Jade Quality Supervision and Inspection Center.
The staff of the center said: "The center is only responsible for the samples submitted for inspection, and cannot guarantee that all the authentication certificates marked by our center in the live broadcast are authentic certificates."
Xiaopang, the anchor of another jewelry store, took out an authentication certificate issued by the "Huajian Quality Credit (Beijing) Jewelry and Jade Appraisal Center".
However, the reporter did not search for this appraisal center in Beijing through map software.
According to the address on the certificate, it still couldn't be found.
The staff of the property company responsible for managing the building shown in the address told reporters: “There is no agency engaged in jewelry appraisal in the building. The whole building was renovated a few years ago. Now it is all used for home furnishing. The room code does not exist at all.”
In this regard, some people in the industry said frankly, don't trust the ultra-low-priced luxury jewellery bought online, even if you have an authentication certificate, you can’t fidelity.
Experts look at quality, laymen look at certificates.
Although most consumers who do not have relevant professional knowledge will ask for and view the certificate with a cautious attitude, the jewelry appraisal certificate can be done.
For example, jadeite is divided into goods A (pure natural jade), goods B (artificially processed jadeite), and goods C (artificially dyed jadeite). However, in order to facilitate the sale and profit, some merchants can do it regardless of whether it is goods B or C. A certificate of goods.
The false authentication certificate only costs a few yuan
The reporter searched the Internet using "jewelry appraisal" as the key word, and found many shops that provide "photographic appraisal" and "errand appraisal" services.
The reporter randomly selected a store with a higher comprehensive ranking and contacted customer service by adding WeChat.
A high-end jewelry custom shop with a favorable rating of 99.7% and a score of 4.9. The customer service name nicknamed "Yuyi Jewelry Advanced Jewelry Customization" on WeChat has an internal relationship with a jewelry and gem identification center. It can be less strict. A certificate is 9 yuan. .
A store with a monthly sales volume of 1,000+, and the customer service nicknamed "Jewelry Appraiser-Lin Xi" on WeChat also readily agreed to the request for an appraisal certificate.
“You can do batch certificates. It’s more troublesome if you have one certificate. You have to send in the pictures and weight of each certificate. A certificate is 10 yuan. If a number is copied for 5 yuan, the quantity will be discounted.”
When asked how to respond to consumers’ doubts about the authenticity of the certificate, Lin Xi said: “You can scan the QR code on the certificate to enter the'official website' for authentication. Although the website is fake, most people can’t find it.”
According to the QR code on the identification certificate provided by Lin Xi, the reporter tried to scan the code to inquire. From the appearance, the fake website was the same as the real official website.
Enter the certificate number and verification code into two URLs respectively, the fake website pops up the certificate picture, but the real official website shows "the certificate does not exist".
"Our jadeites will be paid one million for one fake. They are absolutely fidelity and have certificates. If you don't believe me, I can also use them for appraisal." An antique market owner specializing in Burmese jadeite said and took out a few thick stacks. certificate.
When asked if he can buy a certificate directly from him, the shop owner immediately replied: "Yes, 10 yuan a piece."
The test report should use the national metrology certification mark
According to relevant regulations, inspection and testing institutions that issue data and results that have a demonstrative effect to the society should obtain qualification accreditation in accordance with the law, and use the National Metrology Certification (CMA) mark in the inspection and testing report.
Consumers can check the authenticity of the certificate through the official website of the appraisal agency instead of the website on the certificate, or log in to the official website of the National Certification and Accreditation Administration Commission and enter the agency certificate number under the CMA mark on the certificate to check whether the qualification of the testing agency is valid.
Regarding the false identification certificate, an appraiser said that as a non-law enforcement agency, the testing center has too much help, and the market needs to be regulated.
Hao Xudong, a partner and lawyer of Beijing Xingzhu Law Firm, believes that consumers should not rely excessively on authentication certificates to distinguish true and false jewelry.
The cost of forging jewelry identification certificates is extremely low, and businesses are easily driven by economic interests to take risks.
Hao Xudong reminded consumers to keep invoices, reputation cards, warranty cards, product manuals and other vouchers or receipts when buying jewelry. Once the goods that use false authentication certificates are purchased, they can be returned in accordance with national regulations and the parties’ agreement, or require the operator to perform Obligations such as replacement and repair.
In addition to negotiating with merchants, consumers can also protect their legitimate rights and interests through complaints or reports to consumer associations, complaints to relevant administrative departments, arbitration, and lawsuits. “If merchants commit fraud, they should bear punitive damages. ".
Shi Lanna