Tens of millions of users snapped up, the system was squeezed to a halt, 98 yuan "ticket blind box" went viral

　　Blind boxes are not unfamiliar to many people, but have you heard of blind boxes for air tickets?

　　"The 98 yuan blind box flies randomly, and I don't want to go to a full refund."

According to CCTV reports, a travel app launched the "Blind Box for Air Ticket Destinations" campaign, attracting more than 10 million users to participate in panic buying.

The event was launched for the first time in early March. The first day of the small holiday on April 3 ushered in a "hot spot". The blind boxes at each time point were sold out, sold out in 10 minutes, and the system was squeezed to a halt.

　　According to the system rules, after the user logs in, enters his identity information and selects the departure airport, he can draw a domestic one-way ticket with a random destination and a random date at a price of 98 yuan within a specified time.

If you don’t like it, you can get a full refund, but once you choose to lock the ticket, you can’t return or change it.

　　Many netizens posted their winning tickets, some to Guangzhou, Luoyang, and Taiyuan. The destinations, airlines, and departure times are different.

What is the original price of these tickets?

One of the netizens' air tickets to Xiamen cost 290 yuan for the same flight on the same day, and the Hainan Airlines HU7058 ticket drawn by a CCTV reporter was priced at 280 yuan on April 24.

　　However, the vast majority of netizens have only posted the results of the blind ticket box, and very few have actually made the trip.

Many netizens said: either at the wrong time or at the wrong place, they can only apply for a refund.

　　A person in charge of a travel agency said that blind boxes are actually selling final tickets for various destinations, and these tickets are packaged into a lucky draw.

Relevant people said that it doesn't matter how many people go in the end. In the process of grabbing and removing blind boxes, the platform has completed a perfect marketing.

　　Do you think the "blind ticket box" is an IQ tax?

Can it become another phenomenon-level hot spot?

　　Netizens post, are you excited about the "ticket blind box"?

　　☆Time is not friendly, it is not easy to actually make the trip

　　@音福: It's not that easy to travel as long as you talk.

　　@四度Nomination Dry Rice Award: Experts have analyzed that they are selling tail warehouse products. The departure time and destination are fixed. You can't choose by yourself, so you can join in the fun. It is not easy to make a real trip.

　　@钟文泽: Most of the flights are in the morning or at night. The time is very unfriendly, but it is cheap. In addition, it seems to be snapped up at a fixed time every day.

I feel that the student party’s "poor travel" can be seen. If you travel together, it is difficult for two people to find a common destination, right?

This is difficult.

　　☆I'm so tempted, I want to give it a try

　　@朝夕: Very good, it is difficult to end the choice. For people with free time, a trip like this is also a good experience.

　　@亓纪's thoughts: In fact, netizens like to join in the fun.

If I know, I also want to panic buying and experiencing it.

　　@朱一龙的快乐: This suits me too well. One of the little tips I want to try in my life is to take a flight anytime, no matter the destination.

　　☆The marketing is creative and achieves the purpose of stimulating consumption

　　@叫我豆奶酱: In my opinion, this is just a marketing method. For the company, it has gained exposure and registered members, and it will not lose money.

　　@阳叔谦数码: I think it’s pretty good, and I think it’s a late ticket product, and it’s completely speculating on OTA’s gameplay using traditional travel agency routines.

　　@SingleBOY: The use of idle resources caters to the young people’s pursuit of mysterious stimulation and can help promote the recovery of the tourism economy. No matter whether it can be done or not, it is a perfect marketing. Passengers, platforms, airlines, and tourist destinations achieve multiple wins.

　　☆There are lessons from "flying as you wish", and I am worried that there will be new routines

　　@雪鸿先生: It is very likely to become a copy of "Flying with your heart and changing your heart with nuisance." If the promotion changes to tease you, it is the consumer opinion.

　　@大红枪: "Fly as you wish", haven't you enough?

　　@ Wow Ga No. 2: Ticket blind box is another form of "flying as you like". I'm afraid that when the time comes, the problem of "flying as you like" will not appear.

For example, if you have a ticket, you can’t redeem it, and the flight will be exchanged for you, and in the end it will become "Flying in trouble".

Actually, we have to wait and see.