China News Service, Ningbo, April 8th (Reporter Lin Bo) Boiled with earthen stove to retain the old taste of braised bamboo shoots; modern assembly line packaging, breaking the traditional rural food packaging, sales and transportation problems... in inheritance and innovation In the meantime, the rural food industry represented by braised bamboo shoots in Fenghua District, Ningbo City, Zhejiang Province is radiating new light and playing an important role in rural revitalization.
Braised bamboo shoots with oil is a local specialty in Fenghua District, Ningbo City.
Pour the cut bamboo shoots into a large iron pan, add the seasonings, and simmer slowly over wood fire for 8 hours until they are soft and delicious.
In Xikou Town, Fenghua District, the "Hometown of Thunder Bamboos in China", Yu Rukun, the leader of national science popularization and Nongxing Village, the national forestry and grassland expert, and the president of Ningbo Fenghua Yinlong Bamboo Shoots Professional Cooperative, is guiding the staff to roast local braised bamboo shoots .
Since graduating from high school and returning to the agricultural industry in Xikou Town, Yu Rukun has been dealing with Lei Sun for more than 40 years.
He is not only a large planter, but also a leader in the development of rural industries.
As early as the mid-1980s, he experimented with various covering materials such as straw, wood chips, bamboo leaves, etc., so that Leizan achieved the effect of "spring bamboo shoots in winter", which not only improved the quality of bamboo shoots, but also improved the price. All the way up.
Braised bamboo shoots in roasted oil.
Photo by Lin Bo
In 1993, Yu Rukun used the moso bamboo greenhouse to conduct a mulching experiment in the 10-mu Leizhu Garden and pioneered the mulching cultivation technology of Leizhu. The annual income of that year was over 300,000 yuan.
Since then, he has not stopped the pace of innovation, and has continuously improved key technologies. He has been awarded the honorary titles of National Science Popularization and Nongxing Village Leader, National Forestry and Grass Local Expert, Ningbo Top Ten Agricultural Products Brokers and other honorary titles.
"Our products are not only sold well in Zhejiang Province, but also famous in Jiangsu, Shanghai and other places." From the local country brands to the popular snacks in the Yangtze River Delta, Yu Rukun witnessed a can of braised bamboo shoots. Go out" pace.
In recent years, the reputation of Fenghua’s braised bamboo shoots with oil has been getting better and better, and the spreading effect has become wider and wider. It has been loved by people from many places. The spring bamboo shoots that can only be tasted in spring can be tasted throughout the year, which is even more popular among local farmers. Increased economic income.
However, as the pace of "going out" accelerated, Yu Rukun also fell into the "growth trouble" of the development of the oil stewed bamboo shoot industry-the production cost of Leishan rose, but the price has remained stagnant.
The veteran craftsman roasts braised bamboo shoots in oil.
Photo by Lin Bo
How to solve the "growth troubles" of the development of the bamboo shoots industry?
Keeping the old-fashioned taste, innovating brand packaging, and finding a breakthrough in industrial development between "breaking" and "standing", this is Yu Rukun's answer.
He told reporters that with the increase in the output of braised bamboo shoots, the traditional packaging method is not only time-consuming and labor-intensive, but also has safety and health risks. “At present, most of our products in Fenghua are still traditional manual packaging, the original steam type Sterilize."
"Then increase the gold content of the product, and'machine substitution'." Yu Rukun said frankly, in fact, he has been thinking about the mechanized production method for a long time. "Two automated packaging production lines have been customized in Jiangsu, and now one is already in commissioning."
In the production workshop of the Yinlong Bamboo Shoot Professional Cooperative, glass cans are circulating on a long conveyor belt, packing, pumping, and sealing work in one go.
"This assembly line is not only for the packaging of braised bamboo shoots, but agricultural specialties such as Fenghua taro and seafood can be automatically packaged." Yu Rukun explained that the branded packaging of braised bamboo shoots is only part of the current assembly line. In the future, other agricultural products in the countryside Special products can be packaged on this assembly line.
"It is expected that the annual bottled volume of Fenghua's braised bamboo shoots will exceed 50 million bottles, with an output value of over 700 million yuan." Yu Rukun said that he also registered the trademark for braised bamboo shoots and passed the food quality safety certification. Each bottle of braised bamboo shoots is also affixed. Just scan the QR code to know its "birthplace".
Looking at the current situation, the rural traditional food industry is undoubtedly an important part of the rural revitalization process.
Cicheng rice cakes, which occupies half of the country’s mountains and mountains, have sales of more than 100 million yuan for five consecutive years; the two entire industrial chains of Xiangshan citrus and swimming crab are worth more than 1.5 billion yuan; and hundreds of Liangnong big cake shops have sales of 30 million yuan. “Liang Nong Big Cake” has become a “rich cake” for the locals... In order to give full play to the advantages of gastronomic resources, all parts of Zhejiang have detailed the industrial story of rural revitalization with the taste of the tongue of smoke and smoke, and constantly excavated the authentic rural food industry to push it further. The vast market has become one of the boosters for rural revitalization.
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