A decade ago it was common for a line contract to be associated with the free delivery of a telephone, but these were becoming more expensive at a rate inversely proportional to that of the operators' margins, who gradually gave up this commercial practice.

Telefónica recovers

from next Sunday the

smartphone

for registrations, in its Fusion packages

.

"It is not a recruitment or promotion tool, but rather a way of offering a differential value to customers," says Sergio Oslé, CEO of the company, in statements to EL MUNDO.

In other words, the convergent packages of Telefónica, the operator with the highest revenue per customer (ARPU) in the Spanish market, have found a service that is attractive enough for the customer to incorporate it into its offer.

It is the same that was shipped free of charge more than 10 years ago, before the terminals earned the name of

smartphones

.

-and they will increase its price in addition to its capacity-.

"We are obsessed with improving Fusion's product. In recent months we have provided unlimited data, higher speed, Disney +, DAZN ...", Oslé lists, who does not rule out that the convergent packages of this company will integrate other services in the future that they go "

from security to telemedicine

", two businesses in which the diversified Telefónica has already entered.

In summary, the company is going to "put a terminal in all Movistar Fusión categories",

a plan that has been working on since last December and that this week sees the light of day

.

The new CEO of Telefónica, formerly president of Movistar +, has already brought together the Residential business area in recent months and has therefore always been at the forefront of this strategy.

However, the operator led by José María Álvarez-Pallete had a plan B in case the pandemic did not allow the sending of

smartphones

by courier to homes this same month of April, as it will finally happen.

"We believe that with the technological disruption of 5G and a little due to the pandemic, which has interrupted purchases, we have noticed an

appetite in Spain to renew the terminal

, also among Fusión customers," says Oslé.

In parallel to this launch of April 11, the Merger rates

will all be more expensive without exception, by 3 euros

, and the new categories, with the linked terminals, will be the only ones open for contracting from next Sunday.

The launch is officiated with a promotion of the contracted rate: 50% during the first three months.

Fusion was launched in 2012.

Those who have a previous rate, for the moment maintain it without the obligation to migrate to one of the new ones.

In addition, the company will not exercise any control over the use of the

smartphone

, which could end up in the hands of a family member or friend

, hands different from those of the customer or owner of the contracted mobile line.

"This is not a

promotional

tactical thing

;

it is not fundraising, but bundling,

" says the CEO of Telefónica, a company that is taking advantage of the fact that its financing conditions are clearly better than those of the standard consumer, given the scale of each of its agreements with manufacturers, which already include Apple, Samsung, Xiaomi and Oppo.

Of course, the customer will not be able to ditch the convergent package and get the

smartphone

right off the bat and without assuming the proportional value of the phone enjoyed.

In any case, Oslé insists that the launch, this return of the telephones to the offers of the operators, "is very far from trying to tie people with permanence."

Fusion Total, Total Plus, Fusion Pro 2 and Fusion Pro 4

:

  • Included at no additional cost: Xiaomi Redmi Note 9T 5G, Samsung Galaxy 12 and Oppo A53S.

  • For an additional 5 euros per month for 36 months: Oppo Reno4 Z 5G or Xiaomi Mi 11 Lite.

  • For 13 euros per month for 36 months: Xiaomi Mi 10T Pro 5G or Samsung Galaxy S20 FE.

  • For 24 euros a month for 36 months: Samsung Galaxy S21 5G or iPhone 12 5G.

Fusion Selection, Selection Plus and Fusion Pro

:

  • Included: Samsung Galaxy A12 or Oppo A53S.

  • For 5 euros: Xiaomi Redmi Note 9T 5G, Oppo Reno4 Z 5G or Xiaomi Mi 11 Lite.

  • For 13 euros: Xiaomi Mi 10T Pro 5G or Samsung Galaxy S20 FE.

  • For 24 euros: Samsung Galaxy S21 5G or iPhone 12 5G.

Fusion 0, Fusion Starts, Fusion Starts Infinite and Fusion 0 Professional

:

  • Included: Oppo A15 or Xiaomi Redmi 9.

  • For 2 euros.

    Samsung Galaxy A12 or Oppo A53s.

  • For 5 euros: Xiaomi Redmi Note 9T 5G, Oppo Reno4 Z 5G or Xiaomi Mi 11 Lite.

  • For 13 euros: Xiaomi Mi 10T Pro 5G or Samsung Galaxy S20 FE.

  • For 24 euros: Samsung Galaxy S21 5G or iPhone 12 5G.

According to the criteria of The Trust Project

Know more

  • Xiaomi

  • Telephone

  • iPhone

  • Spain

  • Disney

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