(Economic Observation) China's tourism market is picking up quickly

  China News Service, Beijing, April 2nd (Liu Liang) The Ching Ming Festival is coming. With more favorable factors, the Chinese tourism market is accelerating its recovery.

  Recently, the overall situation of China's epidemic situation is getting better. Good news such as free passage of domestic low-risk areas with green codes and more than 100 million doses of new crown vaccination have continued to spread, further stimulating the enthusiasm of the Chinese people to travel.

  With the relaxation of travel policies in many places in China, many people's long-standing travel demand for "Chinese New Year in situ" is pushing the travel boom of the Qingming holiday.

Data from a number of online travel platforms show that Chinese people's willingness to travel during the Ching Ming holiday has increased significantly, and orders for travel products such as air tickets, hotels, and homestays in many places are in a hot period.

  The online travel platform Ctrip’s 2021 Ching Ming Festival forecast report shows that from the current travel product booking situation, the number of tourists on Ching Ming Festival is expected to return to the same period before the epidemic, and it is expected that the number of tourists on Ching Ming Festival this year will reach 100 million; Qunar data shows , Affected by the relationship between supply and demand, the days of "cabbage price" for air tickets last year are gone, and some popular routes have even seen a strong rebound in fares.

  In terms of railways, the latest data shows that from April 2 to 5, the national railways are expected to send 49.7 million passengers.

During the Qingming holiday, the national railway plans to open 10046 passenger trains every day, an increase of 10.6% compared to the 2019 Qingming holiday, setting a new high for this year's capacity allocation.

  As the people's travel enthusiasm continues to rise, markets such as hotels and homestays have also ushered in gratifying growth.

According to data released by Fliggy Travel in mid-March, the number of hotel bookings nationwide during the Qingming period increased by more than 140% in two weeks.

In addition, the number of country house bookings during the Qingming period also increased significantly, with an increase of more than 165%.

  Currently, tickets for many tourist attractions in China are in hot pre-sale.

As of mid-March, the number of people booking tickets for scenic spots during the Ching Ming Festival through the Ctrip platform has returned to the level of the same period in 2019.

  Fang Zeqian, an industry analyst at Ctrip Research Institute, said that due to the impact of the epidemic, the total number of domestic tourist receptions during the Ching Ming Festival last year decreased by more than 60% year-on-year.

From various perspectives this year, China's tourism market is picking up significantly during the Qingming Festival.

Especially after the Spring Festival, the tourist market has welcomed a group of tourists.

Thanks to the various favorable policies for epidemic prevention and control and travel this year, the Ching Ming holiday is expected to usher in the peak of travel.

  It is worth mentioning that the current boom in China's tourism market has continued from the Ching Ming holiday to the "May Day" holiday.

According to data from Ctrip Hotels, with the implementation of the “five-day holiday” policy during the “May 1st” holiday this year, hotel bookings from April 30 to May 5 increased by 53% compared to 2019.

In terms of air tickets, search volume for air tickets from May 1 to May 5 rose 175% year-on-year.

  Wu Ruoshan, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, pointed out that this year's Spring Festival holiday, many places in China responded to the "New Year in situ" initiative, returning home, tourism demand postponed release, Qingming and "May Day" holidays will largely release the Spring Festival The backlog of travel demand has stimulated the recovery of the tourism consumption market.

  Judging from the various data on online travel platforms, the accelerated recovery of China's tourism market has been "on the bow."

However, in the later period, Wu Ruoshan said that while the recovery of the tourism industry has ushered in many positive factors, it also faces some obstacles, such as the hopeless short-term recovery of cross-border tourism, large regional gaps in the high-quality development of tourism, and gaps in supply and demand. .

  Many experts reminded that the holiday is approaching. Under the situation of normalization of epidemic prevention and control, the huge demand released in a short period of time has put a lot of pressure on all aspects of the tourism industry, and relevant parties should actively respond early.

In addition, people also need to take personal protection during travel, so as to prevent possible epidemic risks and fully enjoy the fun of travel.

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