The spring travel boom is coming. It is expected that this year's Ching Ming Festival will reach 100 million tourists.

  On the premise of continuing to implement various measures to prevent and control the epidemic, good news continues to come from the domestic tourism and cultural tourism market.

From a local perspective, the policy has been relaxed, and the number of travel products and air tickets booked during the Ching Ming Festival and the "May 1st" holiday has exceeded the same period in 2019, and the spring travel boom is coming soon.

  On March 21, the State Council’s Joint Prevention and Control Meeting made it clear that the country has basically achieved the “one yard pass” of the health code.

You can travel in an orderly manner under the premise of normal temperature measurement and good personal protection, and no additional code is allowed in various places.

This means that personnel in low-risk areas can travel freely within the country with the "green code" of the health code, without the need for a negative nucleic acid test certificate.

At the same time, low-risk areas will no longer impose uniform restrictions on the number of theaters and other performance venues, Internet service venues, and entertainment venues. The party committees and governments of each province (autonomous region, municipality) will control themselves according to the local epidemic prevention and control situation.

Do not engage in "one size fits all".

Tourists from Xiamen:

You can go to Enshi (Hubei), or Guilin (Guangxi), because the whole (epidemic) has been brought under control, so we can slowly go farther.

Tourists from Hebei:

Because of the previous epidemic (needed for prevention and control) at home, it was rather boring. When it came out, I naturally felt a little free. In this beautiful environment, I am sure that I am in a beautiful mood.

  Comprehensive big data statistics show that the number of people booking tickets for scenic spots during the Ching Ming Festival period on major tourism platforms has returned to the level of the same period in 2019.

It is estimated that this year's Ching Ming Festival will reach 100 million tourists, and the Ching Ming holiday is expected to usher in the first small peak of cross-provincial travel this year.

Experts reminded that in the case of increased willingness to travel, the epidemic prevention and control should not be slack, and self-protection should be done.

Dai Bin, Dean of China Tourism Research Institute:

So we obviously feel the heat of consumption.

(Everyone) Under the premise of good protection, you should go to temperature measurement, there should be green code and green code, and enjoy a good life.

Get close to nature, outings, flower-seeing tours, drive the popularity of rural tours

  As the temperature rises, flowers from all over the world are vying to open up. Spring outings and outings in the countryside have become the best way to open in the spring of 2021. This will boost the popularity of nearby outings and rural tours and boost consumer confidence.

  In the colorful fields of Sanshenghua Township, Jinjiang District, Chengdu, the 45-acre cherry blossom forest has entered the best viewing period. The cherry blossoms are in full bloom, the spring breeze blows, the petals are light as rain, and the spring is blooming.

Tuo Yaowen, the person in charge of the Chengdu Spring Flower Festival: Focusing

on the "flower" economy, integrating flower viewing, viewing, and entertainment to create a high-quality tourist destination. Through online events, free tickets are given to attract popularity, stimulate consumption, and revitalize Countryside tour.

  In the first quarter, the search volume of the keyword "flower viewing" on major tourism platforms increased by 280% month-on-month; the number of people booking flower viewing scenic spots increased by 115% compared to 2019.

Among them, bookings for spring tours and rural tours in March increased by more than 400% year-on-year.

Hu Hongtao, person in charge of travel search platform business:

We have also opened a "flower-


theme column" through live travel, including all kinds of domestic spring scenes such as cherry blossoms, peach blossoms, pear blossoms, rape blossoms, etc., through hundreds of travel experts The lens allows visitors to enjoy the beautiful blooming season without leaving home.

  At present, on the basis of the popularity of flower viewing tours and outing tours in March and April, various travel agencies have successively launched tourism products for the Qingming Festival and May Day Holidays. After the Qingming Festival, the travel destinations of the "May Day Holiday" for five consecutive days have also changed from The surrounding suburbs radiate to more distant regions outside the province.

Due to the increase in bookings, travel expenses for Qingming and May Day holidays will also increase slightly.

my country's cultural tourism consumption will exceed 1 trillion yuan in the first quarter

  In addition, according to the cultural tourism market survey in the first quarter of this year, with the further liberalization of restrictions on cultural tourism and performing arts consumption in low-risk areas, the cultural performing arts market will fully recover. It is expected that cultural tourism consumption in the first quarter will exceed RMB 1 trillion, a year-on-year increase. An increase of over 150%.

  In late March, the large-scale historical drama "Song of Everlasting Regret" was replayed at the Huaqing Palace in Lishan, Shaanxi. After measuring the body temperature and checking the green code, the number of seats increased from 2,600 to 3,000, not exceeding 75% of the maximum reception.

Shenzhen tourist Gong Yanli:

Bring us a shocking enjoyment of sight and hearing.

  This year coincides with the centenary of the founding of the party. Red classics are revisited. Red tourism themed routes and red educational performances have also become hot spots on the performance stage.

As one of the popular red tourist destinations in Hainan, Sanya not only staged "Red Detachment of Women" every day, it also rehearsed the new program "Qiongzhou Strikes" simultaneously, and strived to launch two performances around June 30.

  In addition, in order to encourage red-themed performing arts to be closer to the audience, into the heart, combined with the actual situation, various new methods of red performing arts, such as "cloud" live broadcast, "flash" interaction, and 5G red scenic technology show, have been innovatively launched. Channel publicity, promotion, and inheritance of red culture and revolutionary history.

Huang Taiyan, President of China Economic Development Research Association:

Use new supply to tap new demand. So, for example, what we see now is the cultural industry and cultural tourism industry. The consumption in this area is huge, and the growth rate is very fast.