Adhere to the development and standardization of the
platform economy, only rules can
go far
(online China)
Online shopping, taxis, takeaways, online classes...With the rapid development of the digital economy, people's clothing, food, housing, and transportation are closely linked to the Internet platform.
At the same time, the irregular and inadequate development of some platform companies has gradually been exposed.
The ninth meeting of the Central Finance and Economics Committee held recently emphasized that the development of China's platform economy is at a critical period. It is necessary to focus on the long-term, take into account the current situation, make up for shortcomings, strengthen weaknesses, create an innovative environment, solve outstanding contradictions and problems, and promote the platform economy. Standardize healthy and sustainable development.
"Digital life is really convenient"
Mr. Wang, who works in a company in Guangzhou, often lamented that “digital life is really convenient.” He wakes up at 7 am every day, and his digital life begins a day: After washing, he first places an order through the taxi software.
On the way to work, he used the ordering software to choose a breakfast near the company.
At the door of the company, an attendance system with face recognition can accurately record his arrival time.
When he gets home from get off work, he orders some vegetables and fish in an app that sells fresh food, and the courier will deliver it to his door when he gets home...
Nowadays, more and more Chinese people have become accustomed to this kind of digital life. Behind it is the development of Internet platform companies such as JD.com, Meituan, Didi, WeChat, and SF.
These companies are important participants in the platform economy.
According to data released by the Ministry of Industry and Information Technology, in 2020, China's Internet and related service companies above designated size will complete business revenue of 1,283.8 billion yuan, a year-on-year increase of 12.5%.
Among them, Internet platform service companies achieved business income of 428.9 billion yuan, a year-on-year increase of 14.8%.
With the rapid growth of China's platform economy, a number of new models and new business formats have gradually emerged.
Especially during the epidemic prevention period, Internet platforms have played an important role in life services, online education, online consultations, and telecommuting. They not only facilitate people's lives, but also provide new momentum for industrial upgrading, and provide new opportunities for employment and entrepreneurship.
Qi Yunlan, deputy director of the Research Office of the Research Institute of Market Economy of the Development Research Center of the State Council, said that the platform economy currently presents several characteristics: first, the market players are very active, and the individual scale is developing rapidly; second, the types of platform enterprises continue to innovate and the forms are gradually enriched. , Basically covers all aspects of consumer life; third, the ecological chain of the platform economy is gradually formed, and the leading and leading role of the consumer side is very obvious.
The ninth meeting of the Central Committee of Finance and Economics pointed out that the platform economy is conducive to improving the efficiency of resource allocation in the whole society, promoting technological and industrial reforms to accelerate the evolution towards informatization, digitization, and intelligence, and helping to connect all links of the national economic cycle. Conducive to improving the level of intelligence, globalization, individualization and refinement of national governance.
"Population" to the platform economy
Have you ever encountered such an experience: you just searched for a new mobile phone of a certain brand, and another app appeared for consumer loans; only after you “like” your friends’ appearance in the circle of friends, “beauty cosmetic loan” appeared before long Recommendations...Behind these “precision marketing”, some Internet platforms “knowledge well” of the personal information of financial consumers.
This year's CCTV "3·15" party exposed many behaviors that infringed on consumer rights: 360 search for fake medical advertisements, UC browser involved false medical advertisements for unqualified companies, and leaks in Zhaopin, 51job, and Liepin platforms. The phenomenon of job applicants' resumes...
"The interweaving of new and old issues has further aggravated the complexity of platform governance." The "Internet Platform Governance Research Report" issued by the China Academy of Information and Communications Technology summarizes the governance problems faced by the platform economy in this way: On the one hand, traditional economic activities have not yet been Well-solved problems have been further amplified in the platform era.
Issues such as infringement and counterfeiting, illegal information, and poor after-sales service are more prominent on online trading platforms.
On the other hand, some new models and new business formats have emerged, causing new problems.
For example, some apps excessively collect user information, there are contradictions and conflicts between data flow and data protection, the lack of social responsibility on the platform, forcing merchants on the platform to "choose one of two" and big data "killing", and the alienation of algorithm values leads to the vulgarization of push content. , Strengthen the "information cocoon room" and so on.
These problems not only indicate that some platform companies have not developed standardized, risky, insufficient economic development and shortcomings of the platform, but also reflect that the current platform supervision and review mechanism is not sound.
Zhang Yansheng, the chief researcher of the China International Economic Exchange Center, said that only when the development of the standard and the development of the standard go hand in hand, the platform economy can develop healthily and steadily.
Escorting for high-quality development
Recently, the State Administration for Market Regulation issued the "Measures for the Supervision and Administration of Online Transactions", which proposed a number of measures to further consolidate the main responsibility of the platform.
For example, platform operators are required to verify and register the information submitted by operators on the platform, and to distinguish between registered and unregistered operators; establish an inspection and monitoring system for operating activities on the platform; and take warnings and suspensions on operators on the platform In case of termination of service or other measures, relevant information shall be publicized within one working day from the date when the handling measures are decided; in accordance with the requirements of the market supervision department in the supervision and law enforcement activities, the identity information of the operators, product or service information, and information on the platform shall be provided. Transaction information, etc.
Xue Jun, director of the Research Center for E-commerce Law of Peking University, said in an interview with our reporter that the platform has the dual attributes of "market" and "enterprise", and it is a key link to realize the standardized and healthy development of the platform economy.
As an important departmental regulation for the implementation of the e-commerce law, the promulgation of the "Internet Transaction Supervision and Management Measures" has given the e-commerce law a "teeth".
With the strengthening of supervision, the internal governance of the platform continues to deepen.
The relevant person in charge of the Tmall platform told this reporter that the platform supports merchants in self-inspection of released products, and provides early warning information to help merchants in self-inspection, self-inspection and rectification.
According to the introduction of the Kuaishou platform, the platform has taken measures to control the entry threshold, strengthen product quality assurance, improve after-sales service guarantee, and carry out business education and training.
For example, the platform has formed a buyer team of nearly a hundred people to purchase samples in the identity and method of ordinary consumers, and conduct random inspections on the quality of goods.
According to experts, regulation is not to restrict the development of platform companies, but to create a fair market competition environment so that truly competitive companies can stand out in the tide of innovation and entrepreneurship.
The "14th Five-Year Plan" outlines the need to "promote the healthy development of the sharing economy and platform economy."
Experts believe that, in accordance with the new situations, new problems, and new business formats encountered in the economic development of the platform, the legal system should be continuously improved to create a good institutional environment; at the same time, the platform should strengthen the legal and compliance business philosophy and effectively implement its own social responsibilities. Based on institutional mechanisms and technological innovation, can we continue to provide vitality for the high-quality development of China's economy, and continue to meet the people's growing needs for a better life.
Peng Xunwen