Tomb-sweeping Festival and May Day holidays will welcome tourism peaks in various places-the tourism market is picking up
Spring is beautiful and everything is recovering, it is a good time for outing.
In a few days, the Qingming holiday is coming soon, and many people have already planned their travel itinerary early.
There are still many people who are eyeing the May Day holiday in the near future. Food, accommodation, transportation, and travel are all arranged and everything is ready, just waiting for the holiday.
Data from a number of online tourism companies show that the travel air tickets, resort hotels, car rentals, scenic spots tickets, inter-provincial group tours and other tourism products for Qingming and May Day holidays are well booked. In some places, train tickets, homestays, etc. even appeared. In the case of tight bookings, the tourism market is picking up significantly, and it is expected that all regions will usher in a tourist peak during the holidays.
Market recovery is highly anticipated
"There are three small days for Qingming Festival. I took another two days of annual leave. I have already booked a trip to Kaifeng, Henan." Lin Chen, who lives in Chaoyang District, Beijing, is a girl who likes to travel. "It's been too long since I left Beijing to go out. , I want to go everywhere now. I even took annual leave before I had time to figure out the destination of my trip." Lin Chen said that many of his friends plan to travel, and they have been communicating with each other and "planting grass" with each other. , In everyone’s opinion, traveling is the way spring should be opened.
With the improvement of the epidemic prevention and control situation, many "delayed" travel plans urgently need to be released during the Qingming Festival and the May Day holiday.
From 0:00 on March 16th, people in low-risk areas can travel freely within the country with the health code "green code", without the need for a negative nucleic acid test certificate, which directly stimulates people eager to travel.
Data shows that as of March 18, the number of people booking tickets for the Qingming Festival holiday scenic spot through the Ctrip platform has increased by 30% compared to the same period in 2019.
Fang Zeqian, an industry analyst at Ctrip Research Institute, judged that the number of tourists during the Ching Ming Festival is expected to reach 100 million.
The "Notice of the General Office of the State Council on the Arrangement of Some Holidays in 2021" specifies that there will be a total of 5 days off from May 1st to 5th, which has caused many people to arrange their travel plans for the May Day holiday early.
The search volume of national air tickets during the May Day holiday on Ctrip's platform increased by about 40% compared to the same period in 2019.
Qunar platform shows that the number of bookings for the May Day holiday has exceeded that of the same period in 2019.
Mafengwo's data also shows that the search interest in tourism on May 1st rose 130% month-on-month.
Huge market demand, timely favorable policies, sufficient holiday time, and multiple factors superimposed, make the tourism market highly anticipated in this spring of recovery.
Hou Xueqiang is the founder of the "After the Yard" B&B. He has felt the market's popularity from the booking of the Qingming and May 1st Holiday B&Bs. "For the Ching Ming Festival, our room was fully booked one month ago. May 1st Holiday The number of reservations for the rooms in the country has reached 80%. Everyone’s confidence in the travel market is gradually recovering.”
According to Gai Shuhua, the founder of the membership-based boutique homestay booking platform "Future Haosu", the booking rate of homestays on the Qingming Holiday platform has reached 99%, and the May Day holiday has also reached 90%.
"Flower Viewing Tour" product hot upgrade
As the weather gets warmer, the bauhinia in many parks and streets in Liuzhou, Guangxi has gradually entered the blooming period, attracting tourists to record the bright spring time with their cameras.
From March to May every year, our country begins to bloom from south to north.
Flower viewing has become a major theme for activating spring tourism consumption.
After the Spring Festival, the tourist market has welcomed a group of people who try fresh flowers and enjoy the spring season. During the upcoming Ching Ming Festival and the May Day holiday, the popularity of "flower viewing tour" products has once again upgraded, and the number of bookings has increased significantly. The sea, zoo and botanical gardens are among the most popular types of scenic spots on several major online travel platforms.
Wuhan, Wuyuan, Kunming, Nanjing, Luoyang, Guangzhou, Suzhou, Chengdu, Nyingchi and other places have become popular destinations for flower viewing.
Local travel and surrounding travel are still continuing the hot trend since the Spring Festival holiday.
Ctrip's data shows that more than 50% of tourists signed up for nearby tours and short-distance outings during the Ching Ming Festival this year, while the demand for local tours and surrounding tours based on flower viewing and outing continues to lead the trend of "hotel vacations" during the small and long holidays.
In addition, the proportion of hotel orders across the country during the Ching Ming holiday has increased significantly, which means that the current consumers' willingness to travel across provinces is also increasing, and cross-provincial travel is expected to usher in a small peak.
As for the way of travel, the data provided by Lv Mama shows that self-driving and taking high-speed rail are the mainstream ways of travel during the Qingming holiday.
As of March 18, the number of bookings for Qingming self-driving tours related products on the platform has increased significantly compared to the weekend in March. In terms of high-speed rail travel, Hangzhou-Yellow High-speed Railway, Beijing-Shanghai High-speed Railway, Hefu High-speed Railway, Guiguang High-speed Railway and other related group tours and hotels +The number of bookings for products in scenic spots is the most.
It is reported that in order to make it easier for tourists to take the high-speed rail outing and enjoy the flowers, many places have adopted the methods of increasing the number of EMUs and reconnecting EMUs in the popular tourist direction to meet the travel needs of tourists to the maximum.
For example, China Railway Kunming Bureau Group Co., Ltd. announced that the Kun (Ming) Chu (Xiong), Dali, and Li (Jiang) railways will operate 27 pairs of trains per day; and the Kun (Ming) Yu (xi) River (kou) railway will operate daily. There are 13 pairs of motor cars.
According to the changes in passenger flow, the next step will be to add trailers, expand the marshalling, and open multiple tourist trains from Kunming to Xuanwei, Dali and other directions.
Don't forget to prevent and control the epidemic when traveling
The improvement of the epidemic prevention and control situation has strengthened people's travel confidence, but travel still has to tighten the string of preventing the spread of the epidemic.
Feng Zijian, deputy director of the Chinese Center for Disease Control and Prevention, said in response to the anti-epidemic protections to be done during the Qingming Festival and the May 1st holiday, that masks must be worn when traveling and personal hygiene should be maintained at ordinary times.
If you have fever, respiratory symptoms, diarrhea and other symptoms of infectious diseases, it is best not to travel, especially not to crowded places, and seek medical attention in time.
During travel, try to keep an interpersonal distance of more than one meter.
The administrative departments and service departments of various tourist attractions must do a good job in controlling the number and density of tourists.
Before the Ching Ming holiday, the Resource Development Department of the Ministry of Culture and Tourism issued the "Guidelines for the Prevention and Control of Epidemics in Tourist Attractions (Revised in March 2021)", requiring all localities to follow the new version of the guidelines to guide tourist attractions to adhere to normal prevention and control, Scientific prevention and control, precise prevention and control.
Where local new crown pneumonia epidemic prevention and control risk levels and emergency response levels are adjusted, the prevention and control strategies and measures of tourist attractions should be scientifically and dynamically adjusted in accordance with the requirements of the local party committee and government.
The upper limit of tourist reception in tourist attractions is determined by the party committee and government of each province (autonomous region, municipality) according to the local epidemic prevention and control situation, and there is no “one size fits all” approach.
In this regard, many places have adjusted the reception of tourists in tourist attractions. Tianjin announced that under the premise of normalized prevention and control measures, tourist attractions, parks, etc. will resume normal opening, and the flow of people will not be uniformly restricted.
Many scenic spots in Jiangsu Province have arranged special personnel for the public to actively conduct publicity and guidance such as normalized epidemic prevention and control, and travel reservations. At the same time, the scenic spots are equipped with personnel to increase inspection efforts.
(Economic Daily-China Economic Net reporter Zhang Xue)