Inside the crash test site to check vehicle safety.

A recently released large SUV rushes at a fierce speed, hitting the driver's body with a strong steel structure.

The bumper and engine compartment are smashed in an instant, but in the space inside the vehicle including the driver's seat, an airbag blows to protect the driver.

This safety test, called the Small Overlap Crash Test, focuses on the vulnerable parts of the vehicle's structure and is called the harshest test.

In any case, the vehicle has received the highest safety rating in all categories, including the'Top Safety Pick Plus'.

The main character is the domestic Genesis GV80.

This is the car in question last month when Golf Emperor Tiger Woods drove a big accident near Los Angeles, USA.

Shortly after the accident, the local police said that the car's safety devices worked well and saved Woods' life, attracting great interest not only in the United States but also in Korea.

I was worried that the image of the vehicle would deteriorate, but it was a phone call to Hyundai Motor Company.

The brand of Genesis, which was hardly known in the United States, attracted attention with the story of ``a car that made use of Tiger Woods,'' and sales surged.

However, the reaction of domestic netizens was cold.

Representative reactions were "If I rode another car, I wouldn't have hurt my leg", "If I drove the German car I used to ride, the accident itself wouldn't have happened", "The car for domestic use would have been smashed, but the woods were saved as an export car." It is the content.

As for the cause of the accident, the U.S. police are analyzing the black box, so whether it is due to Woods' faulty driving or a defect in the vehicle system, the results will be revealed sooner or later.

However, why is it that many Koreans disparage and criticize Korean cars praised by many American consumers?

Koreans' creditor awareness toward Korean automakers

It's been difficult these days, but if you see a Korean car while traveling abroad, you can't be so glad.

A good car is not only the pride of the people of the manufacturer, but also a moving billboard that announces the country.

Why did such a car become a target of criticism by many Koreans?

Some say this criticism is an optical illusion.

Because the market share of domestic cars is almost 90% as of last month, it seems that the number of defects is large, and there is no difference from foreign cars in terms of the ratio of defects to the number of units sold.

In fact, if you look at the data surveyed in foreign countries, it makes sense because there are many brands around the world that fluctuate depending on the season.

There are many interpretations, but the root of all complaints seems to be the creditor consciousness that Koreans have with domestic companies.

The Korean automobile industry has grown as rapidly as the'miracle of the Han River'.

Starting from simple assembly of foreign parts in the early 1960s, the Korean automobile industry established a mass production system in the 1970s and targeted both domestic sales and exports with the pony, the first unique model.

The development of its own model was the 16th in the world and the second in Asia after Japan.

And now, it has grown to become a major automaker with 4 million cars per year, and in the meantime, Hyundai-Kia Group has grown into one of the world's top five automakers.

In the period of rapid growth in the 70s and 80s, automobiles were the forefront of patriotism marketing.

Since it was a moving billboard to convey the pride of the nation and the nation, the people cheered as if it had achieved sovereign independence from the marketing of 100% localization, and the quality was sloppy and poor compared to foreign cars.

Thanks to the willingness of the people to buy it, automakers started to develop export markets with a stronger position.

In order to overcome weak brands, it has penetrated the overseas market with a cheaper and more favorable warranty period than in Korea.

Recalls were also more active than in Korea, building trust.

Many markets have been opened, and domestic cars have grown into the world's leading automakers by solidifying their position as a cheap and quality brand after Japanese cars.

However, the people's planting became uncomfortable.

'You tell me to differentiate between domestic and export?','Thanks to someone, it's so big, but there's no ungratefulness.'

Automakers may have their own valid reasons, but anyway, this sadness seems to have turned into hatred as domestic consumers have grown.

Even complaints against the union

In addition to the complaints against the management side, the complaints against the automobile union also have a great influence on the negative perception of domestic cars.

If you look at the antipathy for the union recently found in numerous Internet comments, it is generally as follows.

The productivity is half of that of foreign countries, but the aristocratic union that strikes every year while receiving an average annual salary of 100 million units, a group that inherits special jobs, a production line worker kicking and assembling while watching YouTube, and a union that blocks the development of future cars in case of loss of jobs.

Because of this, many consumers are aware that domestic cars are full of defects and that the price has risen to the ceiling as much as the top foreign brands.

Moreover, it is also a true reality that not all of these perceptions are wrong.

Efforts to improve quality and improve awareness of'domestic discrimination' are needed.

In order for the domestic car represented by Hyundai Kia to become the true pride of our people, consumers must have an understanding of this creditor consciousness.

Although it may not be easy to develop overseas markets, it is said that marketing and publicity that can touch the hearts of the Koreans who are willing to choose domestic cars to have the current giant companies are needed.

At the same time, it is necessary to increase the sense of responsibility of workers by introducing an assembly history system to improve quality.

Cars are no different from the producer traceability system, which is already adopted not only in industrial products but also in agricultural products.

Unfortunately, even in such a situation, news has been heard that some automobile workers oppose the introduction of smart factory technology by the management because they are concerned about the exposure of individual capabilities.


Like other industrial products, automobile quality continues to level up.

All cars in the world are gradually becoming similar in performance regardless of whether they are starting out or starting.

Life or death will be divided depending on which companies dominate the future car market first and increase the productivity and quality of the production line.

This is a crisis for domestic companies and an opportunity for another leap forward.

Is it an excessive demand to ask the Korean automobile industry to pay attention to the core formed in the hearts of domestic consumers to the Korean automobile industry, which is contemplating a life-and-death strategy for technology and efficiency?

However, I think that it is the responsibility of the representative infrastructure industry in Korea, which has grown with the help of the people, as well as the corporate social responsibility.