Sino-Singapore Jingwei Client, March 24 (Zhao Jiaran) After experiencing the "strongest Spring Festival in history", the film market will usher in the 51st file.

Recently, a number of movies announced that they will be scheduled for May Day, preparing for the small holiday, and the producers behind them have also begun gearing up.

　　According to analysis by industry insiders, due to the effect of the "holiday economy", market suppliers tend to provide high-quality films during the holidays. In addition, the May 1st holiday is as long as 5 days. , It is possible to become "the strongest 51st gear".

9 movies together in 51 files

　　51 part of the movie posters

　　According to the professional version of Maoyan, as of March 24, a total of 9 movies have been fixed in 51 files (April 30 to May 5), namely "Above the Cliff" and "Antique Bureau Middle Game" released on April 30. "There is her in the world", "Dynasty Warriors", "The Lost Secret Realm of Manas People", and "Secret Visitor", "Sunshine Robber", "Pigman Movie·Dinosaur Diary", which will be released on May 1. Dog Fruit Theorem.

　　From the perspective of movie themes, the May 1st file covers emotions, suspense, comedy, action, fantasy and other themes; from the perspective of the actors and directors, there are many well-known "big guys" in the 51st films that have attracted market attention. Alibaba Pictures, China Film, Emperor Pictures and other film and television companies also participated.

　　Recently, the film "Above the Cliff", directed by Zhang Yimou and starring Zhang Yi, Yu Hewei, Qin Hailu, Zhu Yawen, etc., announced that it will be released on the 51st stage. Be concerned.

The professional version of Maoyan shows that the film is produced by China Film, Emperor Pictures, Shanghai Film and China Film, and Alibaba Pictures.

　　"She is in the World" directed by Zhang Aijia, Li Shaohong and Chen Chong is set for April 30. The film is produced by Asia Pacific Future Film and Television, Aggregate Film and Television and Tao Piao Piao.

The professional version of Maoyan shows that 89.1% of the film’s wanted-to-see portraits are women, most of whom are 20-24 years old.

　　The film "Antique Bureau Middle Game" adapted from Ma Boyong's novel of the same name was starred by Lei Jiayin and Li Xian, and was produced by Emperor Pictures and Zhengfu Pictures.

Previously, the "Antique Bureau Intermediate Bureau" web series was broadcast in 2018, which was produced by Tencent Pictures and others.

　　The suspense film "Master of Hypnosis" and "Master of Memory" directed by Chen Zhengdao were released in 2014 and at the end of April 2017. This time the 51st file, director Chen Zhengdao, Guo Fucheng, Duan Yihong, Zhang Zifeng and others participated in another suspense. The film "Secret Visitor" will be released, which is produced by Xinli Media, Alibaba Pictures, and iQiyi Pictures.

　　In addition to the above films, "Dynasty Warriors" is produced by Shengge Media, Erdong Pictures, etc.; "Sunshine Robber" is produced by Laurei Pictures, and jointly produced by Huayi Brothers, Emei Film Group, etc.; "Dogguo Theorem" Produced by Huading Zhengxin, etc.; "The Lost Secret Realm of Manas People" is produced by Jumei Starlight; "Pig Man Movie·Dinosaur Diary" is an animated film, and its production parties include chanting animation and so on.

The strongest 51st gear in history?

　　Looking back at the “strongest Spring Festival file” in 2021, data shows that the movie box office reached 7.845 billion yuan during the Spring Festival, and nearly 160 million people watched the movie, setting a new box office record for the Spring Festival. During the period, "Hello, Li Huanying" and "Chinatown Detective 3" Both have achieved high box office results, and are currently ranked second and fifth in the total box office rankings in the Mainland.

Under the leadership of the Spring Festival stalls, can the 51st stall make another box office record?

　　New latitude and longitude in the data map

　　Fu Yifu, director of the Consumer Finance Research Center of the Suning Institute of Finance, said in an interview with the Sino-Singapore Jingwei Client that under the influence of the holiday economy, people have a stronger willingness to spend on leisure and entertainment than before. At the same time, there are more periods of time. A collection of excellent films will be released. From this, it can be judged that the demand for watching movies during May 1st will increase significantly than usual.

However, considering the popularity of the "Spring Festival stalls", "Hello, Li Huanying" and "Detective Chinatown 3", it is difficult for the box office of the "51st stalls" to surpass the "Spring Festival stalls".

　　Regarding whether there will be "the strongest 51st file" in 2021, Fu Yifu believes that high-quality film content and efficient publicity channels are indispensable to the box office.

"The content determines how high the film can fly, and the announcement determines how far it can fly. Judging from the current filming information, some films in the 51st file have the potential to explode, and the specific evaluation should depend on the market's response." Kazuo said that market suppliers are more inclined to provide high-quality films during the holiday period. In addition, the May 1st holiday is as long as 5 days. It is expected that the May 1st stall will bring a small peak in the box office growth of the theaters and become the "strongest 51st stall" "The possibility.

　　Liu Zhenfei, a data analyst for Maoyan Professional Edition, once said that the 2021 Spring Festival file has greatly boosted the confidence of practitioners in the film industry and movie audiences across the country.

"As long as you have good content, as long as social demand exists, and movies can still provide entertainment for everyone, audiences will walk into the cinema, which will promote the continued full recovery of the entire market."

　　In addition to the content of the movie itself, the price of the movie is also a factor that consumers are particularly concerned about.

The Sino-Singapore Jingwei client learned that many consumers said that the price of the Spring Festival in 2021 has increased, and the price of some areas has dropped after the holiday.

Will movie tickets rise again during the May Day holiday?

　　Lu Jianmin, chairman and producer of Chunqiu Times Pictures, pointed out that in the long run, movie ticket prices will still rise, but it will not rise so sharply as the Spring Festival stalls.

In daily life, movies are only for flexible demand. Excessive prices will only discourage audiences. Audiences will only accept a steady and moderate increase in ticket prices.

If the price is raised too high for short-sighted purposes, it will trigger the audience's rebellious psychology.

　　Fu Yifu said that when the enthusiasm for watching movies increases and the demand increases, the price increase of movie tickets is an inevitable trend and conforms to the laws of the market, and the price of the 51st gear ultimately depends on the result of the game between supply and demand in the market.

"The price increase for the Spring Festival stalls has caused market controversy. If the price hikes are too high, it will hurt both the supply and demand sides. In the future, cinemas will also learn from the experience and lessons of the Spring Festival stalls when formulating their ticket prices. The price of a movie ticket increases, and the increase will not be as big as the Spring Festival file." (Zhongxin Jingwei APP)

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