Hurry up the division of your business.

The group's board of directors approved this Tuesday the operational separation of the Education and Media areas.

Thus, Prisa will not have one CEO, but two, and the current one, Manuel

Mirat, will be responsible for the educational branch

, led by the company's greatest asset today, Santillana Internacional.

In addition, there will be a CEO of Prisa Media, yet to be appointed but the result of a process that "has already begun" and that should be completed in April, as the group has stated in a statement.

In Prisa they do not rule out that the chosen one is a signing and not a historical position of the company.

"The Board understands that with this alternative a greater focus will be obtained from the executive teams and a

greater capacity for execution in the two business plans

", believes the highest management body of Prisa, currently led by Joseph Oughourlian, founder of the Amber Capital fund, the company's largest shareholder with 29.8% of the shareholding.

In addition, as reported by EL MUNDO, Miguel Barroso, Secretary of Communication like José Luis Rodríguez Zapatero, will be a director of Prisa.

Juan Luis Cebrián, the man who led the company before being separated by Oughourlian, had warned about "the visiting sorcerers of La Moncloa" who wanted to occupy spheres of power in Spain, and placed Barroso at the epicenter of those public-private movements that contributed to the birth of La Sexta.

De Barroso, formerly of Fnac, Casa América and the international advertising firm WPP, Prisa highlighted this Tuesday "his professional experience and his knowledge of the media and the world of communication, both in Europe and in Latin America".

Santillana, focused precisely on Latin America after the sale of the publishing business in Spain, will dispense with its current CEO, Miguel Ángel Cayuela, after 35 years with the company.

Mirat will assume these functions from the next General Shareholders' Meeting.

For its part, Prisa Media will integrate the Prisa Radio and Prisa Noticias businesses.

The company expects to accelerate "digitization" and "

bet on subscription models

to make profitable" brands such as El País, Ser, As, Los40 or Caracol.

It seems that it will take a different CEO dedicated to it;

"His election process is underway and the objective is to appoint him at the end of April, coinciding with the convening of the next Ordinary General Meeting of the company."

According to the criteria of The Trust Project

Know more

  • Spain

  • Europe

  • Juan Luis Cebrián

  • Jose Luis Rodriguez Zapatero

  • THE WORLD

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