Guest of "La France bouge" Tuesday on Europe 1, the general manager of Mondial Tissus, Bernard Cherqui, underlined the role of the 2020 confinements in the return of the French to sewing.

The first, in March of last year, considerably "accelerated sales," said the leader.

The new recent restrictions linked to the sanitary situation will they again be a boon for fabric shops?

In any case, the confinements of last year revived the interest of the French in sewing.

After the first confinement last spring, many of them wanted to equip themselves to make their own clothes.

"The confinement has accelerated sales," confirmed Bernard Cherqui, the general manager of the specialist in haberdashery and the marketing of fabrics, Mondial Tissus, Tuesday in

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"Our demand for sewing machines has increased sevenfold"

"Containment helped us but already, before, we had felt that people liked to do it on their own, it's called 'do it yourself'," said the leader.

Bernard Cherqui says he has "never had so many people" in his hundred stores at the end of the first confinement.

A period that seems to have been conducive to reflection for consumers.

"When we reopened the stores after the first closure, our demand for sewing machines increased sevenfold," said the business manager.

"And we sell more and more."

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With hindsight, the leader analyzes that "we are really in an anthropological phenomenon".

"The whole world had to stay at home and wanted to do something useful while having fun."

Consequence: "Last year we trained 15,000 customers in our stores," he said.

Thanks to this training and the pandemic context, "we have rejuvenated our clientele," added Bernard Cherqui.

"Every year, its average age drops by one year. There is a new, more urban demand ..." This average age is currently 43 for the brand.

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This rejuvenation of the clientele has implications for the tailoring industry.

Bernard Cherqui evokes an incentive to go more towards ecological and organic materials.