Pioneers and business leaders: the emirate continues to efficiently and effectively address the repercussions of "Covid-19"

Dubai provides a global model for the recovery of the international business events sector

The forum was held in direct attendance and virtually ... with the participation of a number of key partners in the tourism sector.

From the source

Pioneers and leaders from the business events sector in the Emirate of Dubai affirmed the emirate’s ability to continue responding efficiently and effectively to the repercussions left by the "Covid-19" pandemic, in light of the progress it has made in this regard over the past six months, as they shared their successful experiences in Re-hosting and organizing exhibitions and conferences during that period, during their participation in the Dubai Forum to Reopen Global Events, which was held near the Museum of the Future in Dubai.

The forum was held in direct attendance and virtually, with the participation of a number of key partners in the tourism sector and business events from virtually all parts of the city. And parties.

The forum affirmed Dubai's distinguished position on the map of international events, and its ability to recover quickly and face challenges with high efficiency, and to provide a pioneering model to be emulated internationally for the return of events worldwide.

Since the reopening of local events on September 15, 2020, and international events on the first of last October, the Emirate of Dubai has played a major role in hosting a group of the most important exhibitions and major events, including: GITEX Technology Week and the "Gulfood" exhibition, which made Dubai the only city in the world. Which is hosting major international events during the past few months, where more than 50,000 people representing more than 100 countries participated in each of them, with Dubai succeeding in providing a safe environment for these events by applying all preventive measures, and taking various measures to ensure the safety and health of all exhibitors and visitors. .

Independent study

According to an independent study conducted by the Dubai World Trade Center on these two events, the emirate received a high rating in the most prominent levels of safety and satisfaction:

96 to 98% of the participants confirmed that the experiment was (safe) or (very safe) in both events.

- 92% of attendees (exhibitors and visitors) rated Dubai as offering the best travel experience in the world.

- 89% of the attendees indicated that Dubai is "the safest destination in the world."

- More than 90% of participants felt consistently safe throughout their flight experience, and at various points of interaction, starting with flying on Emirates Airlines (90%), arriving and departing at Dubai Airport (94%), using public transportation (96%), and staying. (96%).

framework

During the forum, the Director General of the Dubai World Trade Center Authority and the Department of Tourism and Commerce Marketing in Dubai, Hilal Saeed Al-Marri, said: “Thanks to the directives of the wise leadership and the effective management of the operations to combat the (Covid-19) pandemic, Dubai was able to reopen its doors to receive international visitors before many destinations. In addition to revitalizing the business activities sector, which plays a vital role in developing the economy and knowledge locally, regionally and globally.

By working with partners in the public and private sectors, we were able to develop a framework that clearly affirms the possibility of prioritizing the health and safety of all participants and delegations, while providing opportunities as well as appropriate platforms to display new products and innovations, and allowing for closer relationships, communication, professional development, exchange of experiences and knowledge. .

He added: “In the coming months, we are looking forward to hosting more major business events, especially as we are preparing to host Expo 2020 Dubai, and we also welcome opportunities for cooperation with other destinations and international partners, to ensure the sector’s ability to recover its activity as quickly and safely as possible in the world.” ».

First choice

For his part, the CEO of Dubai Airports Corporation, Paul Griffiths, pointed out that "the way in which Dubai dealt with the global pandemic was distinctive and ideal, which made it the first choice to resume business activities", stressing the role of the Dubai government in managing the pandemic from day one. He contributed to strengthening Dubai's global position, as everyone was ready to return to all activities and to continue momentum in this context. The CEO of Dubai Airports Corporation also appreciated the efforts made by the various parties concerned with the directives of the wise leadership, to control the "Covid-19" pandemic, in a manner Dubai surpassed many cities around the world.

Emirates Airlines Vice President for Commercial Products, Mohammed Al Hashemi, highlighted the dynamic approach in which Dubai worked, saying: “The directives of the wise leadership were a major reason for the successful re-start of travel and tourism operations, in addition to the constructive cooperation between the public and private sectors in this regard. We witnessed joint work bringing together airlines, airports, conference organizers and hotel owners, who worked as partners within one system to provide an exceptional experience for visitors and restore their confidence to travel again, which is evident through data and statistics, as well as by hosting two major events with the participation of tens of thousands of exhibitors and visitors, as well On the long list of international events that we are looking forward to hosting, especially the (Arab Travel Market) exhibition, and other events that will be held until the first of October, the actual launch date of (Expo 2020 Dubai).

For his part, Accor Group CEO, Middle East and Africa, Mark Willis, provided extensive details on Dubai's ability to provide an enjoyable and safe experience for visitors.

He said: “It is necessary to put in place the correct protocols, to be fully observed and adhered to at all times, and at the same time to provide the highest level of hospitality to guests and guests, as we are one of the leading international hotel chains, and Dubai was able to provide this, as it is one of the best tourist destinations in The world, as it dealt with the pandemic in a professional manner, driven by the leadership’s keenness, great efforts and a high degree of cooperation, to get to where we are today, and to make Dubai unique in its global leadership position. ”

Resumption of major events and events

The head of the DMG Events Company - Middle East, Asia and Africa, Matt Denton, affirmed that the whole world has a great desire to resume major events and events, and said: “The events organized by the Dubai World Trade Center, in light of the current challenges, have set an example to follow. Internationally, which can be applied to various sectors and fields, this also confirms that direct events enjoy the attention of the public who yearn for more of them, which encourages us to continue organizing our activities in the months of May, June and even September of this year. ”

Run business events

Executive Vice President Events Management at Dubai World Trade Center, and Board Member of the World Association of Exhibition Industry, Trixie Luh Mirmand, spoke about how Dubai has been able to be at the forefront of cities restarting business events.

She said: “When we started the closure in March 2020, we started immediately to develop a coordinated plan for return, and this plan included a set of scenarios that take into account every expected or unexpected circumstance, despite the absence of global standards at that time to deal with this pandemic, where All countries of the world used to close their borders and their actions in a manner that was often not considered. We were the only center that started thinking about a mechanism for reorganizing events during the ban, by following a systematic and sophisticated method, as we were able to start from the ban phase until reaching the organization of exhibitions and events in which more participants participated. Of 50 thousand people, within a period of 10 months only ».

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