The China Banking and Insurance Regulatory Commission sent a letter to various life insurance companies today (22nd) to start the investigation of the commission system in the life insurance industry in an all-round way.
The survey mainly focused on the organizational structure of each life insurance company's marketing team, salesperson commission distribution mechanism, agent channel problems and the company's response measures, commission system reform suggestions and risks that need attention, and all life insurance companies are required to fill in the report. Data and indicators related to agent channels.
The relevant data time node is the end of 2020.
According to reports, the coverage of this survey is wide and the content of the survey is clear. It is a thorough investigation of the long-standing problems in the commission system of the life insurance industry by the China Banking and Insurance Regulatory Commission.
Since the agent model was introduced into the mainland insurance market in 1992, the personal agent channel that relied on the "popular tactic" has quickly become the main driving force for the growth of the personal insurance industry.
However, with the explosive growth of the number of salesmen of insurance companies, the drawbacks of the current commission system have gradually emerged.
The extensive development of the marketing system, the unbalanced commission distribution ratio, and the short-term incentives of the marketing mechanism are one of the important reasons for the industry's "long-term insurance and short-term business", false business, and "surrender arbitrage".
The relevant person in charge of the China Banking and Insurance Regulatory Commission stated that the next step will be to build a long-term mechanism based on the survey results, study and revise related systems, clarify the reform direction of the commission system, and further promote the high-quality development of the life insurance industry.
(Headquarters CCTV reporter Wang Shantao)